Anatomy of a website: website architecture
Are you new to website architecture but not sure where to start? This article provides useful some tips.
Information architecture
Information architecture (IA) is the system and structure you use to organize and label content on your website, app or product.
Learn about information architecture
Learn more about information architecture in our getting started guide
How to benchmark your information architecture
Before you change up your IA, how do you figure out whether the new navigation is any better than the existing one?
The latest in Information architecture
Welcome to the Optimal Academy 🎓
We are thrilled to announce the launch of our new online learning platform – the Optimal Academy. The academy offers on-demand courses and webinars to help you master each Optimal Workshop tool effectively and further build your expertise in Information Architecture (IA) and User Experience (UX). We have crafted a learning experience to cater to... View Article
Product Update - August 2023
We’re excited to share some new features and product updates that we’ve rolled out lately and what’s coming up next. What’s new… Speeding up task analysis in Treejack 🚤 Customer feedback and research have shown that users analyse results in Treejack in a task-by-task manner. To better support this way of working, we’ve updated Treejack... View Article
The Evolution of Information Architecture: From Logical and Conceptual Structures to Modern Designs
In many ways, Information architecture (IA) is the backbone of a digital product or service. It is a conceptual structure for information, designed in a way that allows users to navigate and interact with it in a meaningful way. This is done by organizing, structuring, and labeling content that is intuitive for users. IA considers... View Article
Information Architecture vs Navigation: Creating a Seamless User Experience
When we first think of a beautiful website or app design, we rarely think of content structures, labels, and categories. But that’s exactly where great design and seamless user experiences begin. Beneath fancy fonts, layout, colors, and animations are the real heroes of user-centric design – information architecture and navigation. Information architecture (IA) is like... View Article
IA vs User Flow: Understanding the Differences and How to Use Them Together
Click, click, click, BOOM! There it is. That thing you were looking for. You couldn’t find it on other websites, but you found it here, and it was easy. You feel like a hero. You thank the website and you leave with a sense of achievement. What if you could replicate that feeling on your... View Article
How to Conduct an Effective Card Sorting Session for Improved IA
Whether you’re designing a new website or redesigning an existing one, card sorting is a quick, reliable and inexpensive research tool that can significantly improve your information architecture. By improving your information architecture, you’re giving yourself the best chance at delivering a product that is accessible, usable and relevant. So, what exactly is card sorting?... View Article
Navigating the Complexities of Information Architecture vs Data Architecture
Thanks to an ever-growing digital world, businesses are spoiled for information and data. The more complex the business, the more information there is and the more complicated the business requirements are. But where there are challenges, there is opportunity. That’s where information architecture and data architecture come in. Information and data architecture both seek to... View Article
Live training: Dive head first into card sort analysis
Your cards have been sorted, and now you have lots of amazing data and insight to help improve your information architecture. So how do you interpret the results? Never fear, our product ninjas Alex and Aidan are here to help. In our latest live training session they take you on a walk-through of card sort... View Article
Live training: How to benchmark an existing site structure using Treejack
If you missed our live training, don’t worry, we’ve got you covered! In this session, our product experts Katie and Aidan discuss why, how and when to benchmark an existing structure using Treejack. They also talk through some benchmarking use cases, demo how to compare tasks between different studies, and which results are most helpful.
Why taxonomy is important for your content strategy
During the design process information architecture is often carried out by an information architect and/or a team of UX designers, developers, and other professionals. As a content professional, it’s best not to stand at arm’s length. It’s important to understand the basics of information architecture and how it impacts your content strategy and user experience.... View Article
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Learn about information architecture
Learn more about information architecture in our getting started guide