Information architecture

Information architecture (IA) is the system and structure you use to organize and label content on your website, app or product.

Learn about information architecture

Learn more about information architecture in our getting started guide

The latest in Information architecture

Making a difference: ideas from UX New Zealand 2022

Making a difference through UX was a shared passion among an impressive line-up of 7 researchers, strategists, and designers from the global UX community at this year’s 100% virtual 3-day UX New Zealand conference. We introduce them, highlight what they had to say, and share their full video presentations. 1. From bombs to bots: the... View Article

5 min read
CRUX #5: Information architecture in action

In the crowded and complex world we live in, great user experiences can make all the difference to the way we navigate day-to-day life. CRUX#5 reveals the many faces of information architecture at work and its positive impact in the fields of business, entertainment, education, and more. Our enthusiastic and knowledgeable contributors generously paint a... View Article

2 min read
In search of information architecture: everyday IA

Information architecture (IA) is everywhere. Like the best websites and apps in the digital world, information architecture also brings clarity and understanding to the real world. It helps us navigate complexity and clutter, enables us to get things done more easily even with enjoyment, and reduces our cognitive load as we go about our lives.  As... View Article

3 min read
Andrew Mayfield CEO with three of Optimal Workshop's senior leadership team
Media release: Optimal Workshop raises $10m from Pioneer Capital to accelerate growth

From left: Andrew Mayfield(CEO), Ben O’Grady(CFO), Seth Strumph(CTO), Meiken Bassant(COO) FEB 8TH, 2022,  WELLINGTON NZ:  Optimal Workshop, a world leader in information architecture (IA) and digital user experience software, today announced a NZ$10 million investment by New Zealand private equity firm, Pioneer Capital. It’s the first investment for Optimal Workshop, a New Zealand company with... View Article

3 min read

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Learn about information architecture

Learn more about information architecture in our getting started guide