THE LATEST

How to recruit for and run remote user testing

Remote user testing can give you quick and powerful results easily. Jess Lewes from People for Research shares some tips to keep in mind when recruiting remote...

How to become a more valuable UX professional: 3 factors to increase your worth

What does it take to show that you're a valuable UXer at your workplace? Krispian Emert shares a few tips that you can easily act on.

Website review: IKEA US

We put the IKEA US website to the test (tree test, that is!) using Treejack. Read on to see how we did it and the findings we came up with in the end.

Squirrel shoes, yoga and spacesuits: My experience at CanUX 2017

Kat Hardisty, our very own discovery lead, was invited to speak at CanUX 2017. Read her experience speaking at and attending this awesome conference in Ottawa.

10 information architecture traps we all fall into: Part 2

In part 2 of this series, Ashlea discusses 5 more information architecture traps that we can all easily fall into and how to avoid them.

Form review: IRS US Individual Income Tax Return 2016 Form

Nobody really likes filling in tax forms, especially when they're as confusing as this one from the IRS! Check out this first-click test we ran on a form.

10 information architecture traps we all fall into: Part 1

Whether you're a beginner UXer or a bit more experienced, it can be super easy to fall into any of these 10 information architecture traps.

A look back on UX New Zealand 2017: Value, sprints, collaboration and more

Didn't manage to snag a ticket to this year's UX New Zealand? No worries, we've put together some highlights for you including links to videos and slides.

How to interview users

User interviews are both an art and a science. Read on to learn about best practices from our User Researcher Ania.

Optimal Workshop on the road: How we’ve made it work remotely

Recently, a few members of the Optimal Workshop worked remotely in various places around the world. See how we managed our work remotely here!