Remote user testing can give you quick and powerful results easily. Jess Lewes from People for Research shares some tips to keep in mind when recruiting remote...
What does it take to show that you're a valuable UXer at your workplace? Krispian Emert shares a few tips that you can easily act on.
We put the IKEA US website to the test (tree test, that is!) using Treejack. Read on to see how we did it and the findings we came up with in the end.
Kat Hardisty, our very own discovery lead, was invited to speak at CanUX 2017. Read her experience speaking at and attending this awesome conference in Ottawa.
In part 2 of this series, Ashlea discusses 5 more information architecture traps that we can all easily fall into and how to avoid them.
Nobody really likes filling in tax forms, especially when they're as confusing as this one from the IRS! Check out this first-click test we ran on a form.
Whether you're a beginner UXer or a bit more experienced, it can be super easy to fall into any of these 10 information architecture traps.
Didn't manage to snag a ticket to this year's UX New Zealand? No worries, we've put together some highlights for you including links to videos and slides.
User interviews are both an art and a science. Read on to learn about best practices from our User Researcher Ania.
Recently, a few members of the Optimal Workshop worked remotely in various places around the world. See how we managed our work remotely here!