THE LATEST
3 things to consider when designing for human differences
Designing for human differences is one of the toughest challenges designers and researchers face – but it's an important one. With no such thing as "the...
Reframer is coming out of beta!
We’re thrilled to announce that Reframer is coming out of beta on February 4, 2019. It’s been a long journey, and a lot of you have been along for the ride...
Looking back on 2018 with Andrew Mayfield, CEO
CEO Andrew Mayfield reflects on the epic year we've here at Optimal Workshop, including our move to self-managing squads and our trip to the Wairarapa.
How to interpret your card sort results Part 2: closed card sorts and next steps
This article explains how to interpret and analyze the results from closed card sorts using OptimalSort from OptimalWorkshop.
How to interpret your card sort results Part 1: open and hybrid card sorts
This article explains how to interpret and analyze the results from open and hybrid card sorts using OptimalSort from OptimalWorkshop.
Understanding and refining choreography for your information architecture
An article about one of the most important complementary elements of information architecture, choreography. Often overlooked, choreography is basically the...
World Usability Day 2018: 6 examples of bad design and how to improve them
Our blog post for World Usability Day 2018, featuring 6 examples of bad design on different websites and how to improve them.
Building a brand new experience for Reframer
We've been working hard on a fresh new look and features for our qualitative research tool Reframer. Learn more about them here!
My journey running a design sprint
At Optimal Workshop, we're experimenters at heart. Recently, we jumped at the chance to run a design sprint — learn more about how we did it here.
How to define and refine ontology
Ontology is a big part of developing an information architecture. Read on to see some examples (including one lesson we learned at Optimal Workshop!), and find...