Card sorting

Card sorting is a research technique that can show you how people understand and categorize information.

Learn about card sorting

Learn more about card sorting in our getting started guide

The latest in Card sorting

Live training: Dive head first into card sort analysis

Your cards have been sorted, and now you have lots of amazing data and insight to help improve your information architecture. So how do you interpret the results?  Never fear, our product ninjas Alex and Aidan are here to help. In our latest live training session they take you on a walk-through of card sort... View Article

1 min read
Make your investment in UX research go further 

Want to  make your investment in UX research go further?  If you’re feeling the heat from shrinking resources or budgets but know the value of UX research, sharing the ‘research love’ might be a good approach. Bring your stakeholders into the research fold by involving them in all or part of the process. Don’t just... View Article

1 min read
Back your investment in UX research 

Thinking about putting that big UX research project on hold for now as part of cost cutting? Unsure how to respond to questions around the value of UX research in light of concerns raised by your organization around spending?  In tough economic times it’s tempting to adopt a double down mentality and view UX research... View Article

2 min read
Different ways to test information architecture

We all know that building a robust information architecture (IA) can make or break your product. And getting it right can rely on robust user research. Especially when it comes to creating human-centered, intuitive products that deliver outstanding user experiences. But what are the best methods to test your information architecture? To make sure that... View Article

4 min read
Tree testing vs Card Sorting
Card Sorting vs Tree Testing: what's the best?

A great information architecture (IA) is essential for a great user experience (UX). And testing your website or app’s information architecture is necessary to get it right. Card sorting and tree testing are the very best UX research methods for exactly this. But the big question is always: which one should you use, and when?... View Article

4 min read
UX research methods for each product phase

What is UX research? User experience (UX) research, or user research as it’s commonly referred to, is an important part of the product design process. Primarily, UX research involves using different research methods to gather information about how your users interact with your product. It is an essential part of developing, building and launching a product... View Article

6 min read
What do you prioritize when doing qualitative research?

Qualitative user research is about exploration. Exploration is about the journey, not only the destination (or outcome). Gaining information and insights about your users through interviews, usability testing, contextual, observations and diary entries.

6 min read

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Card sorting 101

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