You've got two large content structures you'd like to A/B test. Is Treejack appropriate?
Tree testing is a usability technique that can help you evaluate the findability of topics on a website.
Here's what happened when the IRS met Treejack.
The latest in Tree testing
Before you change up your IA, how do you figure out whether the new navigation is any better than the existing one?
Qualitative user research is about exploration. Exploration is about the journey, not only the destination (or outcome). Gaining information and insights about your users through interviews, usability testing, contextual, observations and diary entries.
Get your website working harder by finding (and solving) navigational issues. Navigation that works intuitively will keep users longer, help them complete their task and keep them coming back.
Information architecture that is tested and researched can inform great web design. Creating a simple and intuitive user experience that keeps them coming back.
Your website is likely the lifeblood of your organization. But what if people found it hard to navigate or use? That's where tree testing comes in, it helps take the guesswork out of information architecture, and makes building great websites easier.
We’ve put together a brand new Actionable IA guide that's full of ways you can fix, refine, update and test your own IA.
We’ve added a new comparison feature to Treejack that allows you to compare two tasks from two different tree tests without even having to leave the results page.
Let’s explore a particular user research method that’s essential for gathering the information needed to build intuitive site navigation.
User researcher Ashlea McKay runs through some of her top tips for carrying out advanced analysis in tree testing tool Treejack.
In an IA context, ontology refers to the meaning behind our labels, terms, language and content categories.