
Cognitive biases in user research
Principal User Experience Consultant Ruth Ellison shares her thoughts on cognitive biases.
Usability testing is a research method designed to evaluate how easy something is to use by testing it with representative users.
Learn more about usability testing in our getting started guide
Principal User Experience Consultant Ruth Ellison shares her thoughts on cognitive biases.
Are there any 'best practices' for wordings that evoke unbiased feedback from users?
Usability experts play an essential role in the user interface design process by evaluating the usability of digital products from a very important perspective – the users! Usability experts utilize various techniques such as heuristic evaluation, usability testing, and user research to gather data on how users interact with digital products and services. This data... View Article
User research is vital to the product development process as it helps product teams understand their users’ needs, behaviors, preferences, and pain points. By gathering insights from various research methods, such as user interviews, surveys, usability testing, and analytics data, product teams can make informed decisions based on evidence, rather than assumptions or personal opinions.... View Article
A great user experience (UX) is one of the largest drivers of growth and revenue through user satisfaction. However, when budgets get tight, or there is a squeeze on timelines, user research is one of the first things to go. Often at the cost of user satisfaction. This short sighted view can mean project managers... View Article
In-person moderated user testing is a valuable part of any research project. Meaning you can see first-hand how your users interact with your prototypes and products. But in-person isn’t always a viable option. What to do if your project needs user testing but it’s just not possible to get in front of your users personally? ... View Article
Knowing and understanding why and how your users use your product can be invaluable for getting to the nitty gritty of usability. Where they get stuck and where they fly through. Delving deep with probing questions into motivation or skimming over looking for issues can equally be informative. Usability testing can be done in several... View Article
What is UX research? User experience (UX) research, or user research as it’s commonly referred to, is an important part of the product design process. Primarily, UX research involves using different research methods to gather information about how your users interact with your product. It is an essential part of developing, building and launching a product... View Article
Completing tasks is a common way of performing usability testing, so we’ve added new functionality to our qualitative research tool, Reframer, to support tasks.
Usability testing is a chance to evaluate a product by testing it with real, representative users. These sessions can give you great insight into how easy to use something is.
The equipment and tools you use to run your user testing sessions can make your life a lot easier. Here’s a quick guide.
Regardless of your experience, being able to reference detailed information on UX methods, techniques and tools will make your life much easier.