Back your investment in UX research 

2 min read Optimal Workshop

Thinking about putting that big UX research project on hold for now as part of cost cutting?

Unsure how to respond to questions around the value of UX research in light of concerns raised by your organization around spending? 

In tough economic times it’s tempting to adopt a double down mentality and view UX research as dispensable and a ‘nice to have’. Think again – is this the best move in light of the value UX brings to customer experience, especially when your competitors are likely going down the cost cutting route too? 

If this resonates – don’t just take our word for it.  Hear more from Niloy Roy Head of Customer Success in two short videos we’ve created to help you further the UX research cause.

UX research is always a worthwhile investment –  in good times and bad (and especially in a downturn).


From a marketing and sales point of view, UX research has retention and conversion benefits by bringing you closer to your customers by understanding their needs/wants.  

Hear more from Niloy Roy, Head of Customer Success:

From a design point of view, UX research reduces risk and increases confidence by making more informed design decisions (based on data not guesswork) Reduce business uncertainty and risk by testing, testing, testing.

Hear more from Niloy Roy, Head of Customer Success: