How many participants do I need for qualitative research?
Here, we’ll look into the right number of participants for qualitative research studies.
Qualitative research
Qualitative research is about exploration. It focuses on discovering things we cannot measure with numbers and typically involves getting to know users directly through interviews or observation.
The latest in Qualitative research
6 tips for making the most of Reframer
Qualitative research is tough. That’s why we developed Reframer to make the process easier. Here are 6 tips to help you get the most of this powerful tool.
The other side of the conversation: 3 reasons why UX researchers should take a turn as a participant
You've run user interviews before – now it's time to switch seats. Here are 3 reasons why you should try being a participant for yourself.
5 tips for running an effective usability test
Usability testing is a chance to evaluate a product by testing it with real, representative users. These sessions can give you great insight into how easy to use something is.
How we created a new Optimal Workshop blog
We’ve just redesigned and relaunched the Optimal Workshop blog. Here’s a little bit about how (and why) we did it.
What gear do I need for qualitative user testing?
The equipment and tools you use to run your user testing sessions can make your life a lot easier. Here’s a quick guide.
How to find quality participants for UX research
Participant recruitment doesn’t have to be difficult. With the right approach, you can easily source the right participants for your research project.
Getting started with usability testing
Usability testing is one of the best things you can do to give your product the best chance of success. Here’s a little guide we’ve prepared to get you started.
8 tips for running user interviews over the phone
User interviews can't always be carried out in person, so here are 8 tips to help you ace interviewing users over the phone.
How to create a UX research plan
Having detailed UX research plan helps you keep your overarching research goals in mind as you work through the logistics of a research project.