If you’re looking to turn users into lifelong brand advocates, you first need to understand exactly what customers like and dislike about your company.
Qualitative research is about exploration. It focuses on discovering things we cannot measure with numbers and typically involves getting to know users directly through interviews or observation.
The latest in Qualitative research
Getting stakeholders aligned and engaged with your research is rarely easy. In fact, it’s often one of the hardest parts of being a user researcher.
Having a detailed UX research plan helps you keep your overarching research goals in mind as you work through the logistics of a research project.
Customer interviews are the lifeblood of SaaS businesses. If you’re not investing in them, you’re missing out on one of the most impactful tools you can use to grow your business and improve your product.
In-person user testing is an important part of any research project - but what are you supposed to do when it’s not an option?
Here, we’ll look into the right number of participants for qualitative research studies.
Qualitative research is tough. That’s why we developed Reframer to make the process easier. Here are 6 tips to help you get the most of this powerful tool.
The other side of the conversation: 3 reasons why UX researchers should take a turn as a participant
You've run user interviews before – now it's time to switch seats. Here are 3 reasons why you should try being a participant for yourself.
Usability testing is a chance to evaluate a product by testing it with real, representative users. These sessions can give you great insight into how easy to use something is.
We’ve just redesigned and relaunched the Optimal Workshop blog. Here’s a little bit about how (and why) we did it.