Qualitative research

Qualitative research is about exploration. It focuses on discovering things we cannot measure with numbers and typically involves getting to know users directly through interviews or observation.

The latest in Qualitative research

Mixed methods research in 2021

Mixed methods research is the biggest trending research area of 2021. Why should you be using mixed methods research? And how?

6 min read
How to create a UX research plan

Having a detailed UX research plan helps you keep your overarching research goals in mind as you work through the logistics of a research project.

9 min read
The Art of the Customer Interview

Customer interviews are the lifeblood of SaaS businesses. If you’re not investing in them, you’re missing out on one of the most impactful tools you can use to grow your business and improve your product.

9 min read
6 tips for making the most of Reframer

Qualitative research is tough. That’s why we developed Reframer to make the process easier. Here are 6 tips to help you get the most of this powerful tool.

7 min read