Qualitative research

Qualitative research is about exploration. It focuses on discovering things we cannot measure with numbers and typically involves getting to know users directly through interviews or observation.

The latest in Qualitative research

The Art of the Customer Interview

Customer interviews are the lifeblood of SaaS businesses. If you’re not investing in them, you’re missing out on one of the most impactful tools you can use to grow your business and improve your product.

9 min read
6 tips for making the most of Reframer

Qualitative research is tough. That’s why we developed Reframer to make the process easier. Here are 6 tips to help you get the most of this powerful tool.

7 min read
5 tips for running an effective usability test

Usability testing is a chance to evaluate a product by testing it with real, representative users. These sessions can give you great insight into how easy to use something is.

8 min read
Getting started with usability testing

Usability testing is one of the best things you can do to give your product the best chance of success. Here’s a little guide we’ve prepared to get you started.

8 min read