How to convert user feedback into a new product feature
If you’re looking to turn users into lifelong brand advocates, you first need to understand exactly what customers like and dislike about your company.
Qualitative research
Qualitative research is about exploration. It focuses on discovering things we cannot measure with numbers and typically involves getting to know users directly through interviews or observation.
The latest in Qualitative research
Note-taking: The best tool to get stakeholders onside with your next research project
Getting stakeholders aligned and engaged with your research is rarely easy. In fact, it’s often one of the hardest parts of being a user researcher.
How to create a UX research plan
Having a detailed UX research plan helps you keep your overarching research goals in mind as you work through the logistics of a research project.
The Art of the Customer Interview
Customer interviews are the lifeblood of SaaS businesses. If you’re not investing in them, you’re missing out on one of the most impactful tools you can use to grow your business and improve your product.
5 reasons to consider unmoderated user testing
In-person user testing is an important part of any research project - but what are you supposed to do when it’s not an option?
How many participants do I need for qualitative research?
Here, we’ll look into the right number of participants for qualitative research studies.
6 tips for making the most of Reframer
Qualitative research is tough. That’s why we developed Reframer to make the process easier. Here are 6 tips to help you get the most of this powerful tool.
The other side of the conversation: 3 reasons why UX researchers should take a turn as a participant
You've run user interviews before – now it's time to switch seats. Here are 3 reasons why you should try being a participant for yourself.
5 tips for running an effective usability test
Usability testing is a chance to evaluate a product by testing it with real, representative users. These sessions can give you great insight into how easy to use something is.
How we created a new Optimal Workshop blog
We’ve just redesigned and relaunched the Optimal Workshop blog. Here’s a little bit about how (and why) we did it.