Qualitative research is about exploration. It focuses on discovering things we cannot measure with numbers and typically involves getting to know users directly through interviews or observation.
Please note: This tool is a work in progress and isn’t yet available to all Optimal Workshop customers. If you’d like to opt in to the beta, pop down to the bottom of this article to find out more. The ability to collect robust and trustworthy qualitative analysis is a must for any team who... View Article
Want to do great user research? Maybe you already have tons of quantitative research done through testing, surveys and checking. Data galore! Now you really want to get under the skin of your users, understand the why behind their decisions.
Qualitative user research is about exploration. Exploration is about the journey, not only the destination (or outcome). Gaining information and insights about your users through interviews, usability testing, contextual, observations and diary entries.
Starting qualitative research needn’t be time consuming or overwhelming. Here are 3 qualitative research techniques you can get started on today.
Note-taking for qualitative research is a hard skill to master, here are 9 tips to help you become a better note-taker.
Mixed methods research is the biggest trending research area of 2021. Why should you be using mixed methods research? And how?
If you’re looking to turn users into lifelong brand advocates, you first need to understand exactly what customers like and dislike about your company.
Getting stakeholders aligned and engaged with your research is rarely easy. In fact, it’s often one of the hardest parts of being a user researcher.
Having a detailed UX research plan helps you keep your overarching research goals in mind as you work through the logistics of a research project.
Customer interviews are the lifeblood of SaaS businesses. If you’re not investing in them, you’re missing out on one of the most impactful tools you can use to grow your business and improve your product.