Qualitative research

Qualitative research is about exploration. It focuses on discovering things we cannot measure with numbers and typically involves getting to know users directly through interviews or observation.

The latest in Qualitative research

6 tips for making the most of Reframer

Qualitative research is tough. That’s why we developed Reframer to make the process easier. Here are 6 tips to help you get the most of this powerful tool.

7 min read

5 tips for running an effective usability test

Usability testing is a chance to evaluate a product by testing it with real, representative users. These sessions can give you great insight into how easy to use something is.

8 min read

Getting started with usability testing

Usability testing is one of the best things you can do to give your product the best chance of success. Here’s a little guide we’ve prepared to get you started.

8 min read

How to create a UX research plan

Having detailed UX research plan helps you keep your overarching research goals in mind as you work through the logistics of a research project.

9 min read