User interviews

User interviews are a research technique designed to get qualitative information directly from users.

Learn about user interviews

Learn more about user interviews in our getting started guide

The latest in User interviews

Using the 'narrative arc' in your user interviews

If you’re more of a visual person, you can watch a 20 minute talk which explains how to use the narrative arc in your in-person research. The power of stories Stories are powerful things. You don’t need me to tell you that! You’ve probably read a book, seen a play, a film or a TV... View Article

5 min read
The only qualitative research tool you need is here

The only tool you need to power your entire qualitative research workflow is here. We’re excited to announce the new and improved Reframer is now live for all customers! What is qualitative research? It’s an integral part of any research journey. Think: customer or stakeholder interviews, prototype testing, A/B testing, moderated interviews, and open-ended questions.... View Article

4 min read
7 common mistakes when doing user research interviews

Want to do great user research? Maybe you already have tons of quantitative research done through testing, surveys and checking. Data galore! Now you really want to get under the skin of your users, understand the why behind their decisions.

6 min read
The Art of the Customer Interview
The Art of the Customer Interview

Customer interviews are the lifeblood of SaaS businesses. If you’re not investing in them, you’re missing out on one of the most impactful tools you can use to grow your business and improve your product.

9 min read
How to conduct a user interview

Sitting down in front of your customers can be daunting, but you’ll gain a level of insight and detail that really is tough to beat.

11 min read
How to interview users
How to interview users

Interviews are an essential part of UX research, aimed at learning and deeply understanding others.

6 min read