
8 tips for running user interviews over the phone
User interviews can't always be carried out in person, so here are 8 tips to help you ace interviewing users over the phone.
User interviews are a research technique designed to get qualitative information directly from users.
Learn more about user interviews in our getting started guide
User interviews can't always be carried out in person, so here are 8 tips to help you ace interviewing users over the phone.
When interviewing users, the responses to our questions make up only half of the story.
If you’re more of a visual person, you can watch a 20 minute talk which explains how to use the narrative arc in your in-person research. The power of stories Stories are powerful things. You don’t need me to tell you that! You’ve probably read a book, seen a play, a film or a TV... View Article
The only tool you need to power your entire qualitative research workflow is here. We’re excited to announce the new and improved Reframer is now live for all customers! What is qualitative research? It’s an integral part of any research journey. Think: customer or stakeholder interviews, prototype testing, A/B testing, moderated interviews, and open-ended questions.... View Article
Customer interviews are the lifeblood of SaaS businesses. If you’re not investing in them, you’re missing out on one of the most impactful tools you can use to grow your business and improve your product.
You've run user interviews before – now it's time to switch seats. Here are 3 reasons why you should try being a participant for yourself.
We’ve just redesigned and relaunched the Optimal Workshop blog. Here’s a little bit about how (and why) we did it.
Regardless of your experience, being able to reference detailed information on UX methods, techniques and tools will make your life much easier.
User interviews can't always be carried out in person, so here are 8 tips to help you ace interviewing users over the phone.
Sitting down in front of your customers can be daunting, but you’ll gain a level of insight and detail that really is tough to beat.
Interviews are an essential part of UX research, aimed at learning and deeply understanding others.
Whatever your note-taking method, collecting and making sense of your qualitative research can be a challenge.