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Live training: How to benchmark an existing site structure using Treejack

If you missed our live training, don’t worry, we’ve got you covered! In this session, our product experts Katie and Aidan discuss why, how and when to benchmark an existing structure using Treejack. They also talk through some benchmarking use cases, demo how to compare tasks between different studies, and which results are most helpful.

1 min read
The only qualitative research tool you need is here

The only tool you need to power your entire qualitative research workflow is here. We’re excited to announce the new and improved Reframer is now live for all customers! What is qualitative research? It’s an integral part of any research journey. Think: customer or stakeholder interviews, prototype testing, A/B testing, moderated interviews, and open-ended questions.... View Article

4 min read
Live training: Dive head first into card sort analysis

Your cards have been sorted, and now you have lots of amazing data and insight to help improve your information architecture. So how do you interpret the results?  Never fear, our product ninjas Alex and Aidan are here to help. In our latest live training session they take you on a walk-through of card sort... View Article

1 min read
Live training: How to win at qualitative analysis with Reframer

In our latest live training session product experts, Pete and Caitlin, take us on a deep dive into the new and improved qualitative analysis tool Reframer. The session is loaded with tips and demo’s on how to save time and streamline your qualitative research all within one tool.  They also discuss best practices for setting... View Article

1 min read
Make your investment in UX research go further 

Want to  make your investment in UX research go further?  If you’re feeling the heat from shrinking resources or budgets but know the value of UX research, sharing the ‘research love’ might be a good approach. Bring your stakeholders into the research fold by involving them in all or part of the process. Don’t just... View Article

1 min read
5 Key areas for effective ResearchOPs

Simply put, ResearchOps is about making sure your research operations are robust, thought through and managed.  Having systems and processes around your UX research and your team keep everyone (and everything) organized. Making user research projects quicker to get started and more streamlined to run. And robust sharing, socializing, and knowledge storage means that everyone... View Article

3 min read
Using UX to win in good times (and bad)

A  natural response to a downturn is to contract. To remove ‘excess’ to become streamlined. Whilst this is an understandable and natural response to a reduction in revenue, bookings, or orders, it could be a little counter-intuitive. Marketing and research budgets are often reduced as part of saving money and resource in hard times. Still,... View Article

4 min read
UX research is a team effort

What’s better than a UX team doing awesome research? A whole organization backing investment in UX research. What’s that look like in practice?  Collaboration and support from stakeholders across the organization throughout the research process from set up, doing studies, sharing insights, and digesting, understanding, and actioning recommendations based on the amazing insights you generate.... View Article

3 min read
Lunch n' Learn: Holistic Design - A Framework For Collective Sense-making

Every month we have fun and informative “bite sized” presentations to add some inspiration to your lunch break.  These virtual events allow us to partner with amazing speakers, community groups and organizations to share their insights and hot takes on a variety of topics impacting our industry.  Join us at the end of every month... View Article

2 min read
Back your investment in UX research 

Thinking about putting that big UX research project on hold for now as part of cost cutting? Unsure how to respond to questions around the value of UX research in light of concerns raised by your organization around spending?  In tough economic times it’s tempting to adopt a double down mentality and view UX research... View Article

2 min read
Lunch n' Learn: Designing for Behaviour Change

Every month we have fun and informative “bite sized” presentations to add some inspiration to your lunch break.  These virtual events allow us to partner with amazing speakers, community groups and organizations to share their insights and hot takes on a variety of topics impacting our industry.  Join us at the end of every month... View Article

2 min read