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Why user research is essential for product development

Many organizations are aware that staying relevant essential for their success. This can mean a lot of things to different organizations. What it often means is coming up with plenty of new, innovative ideas and products to keep pace with the demands and needs of the marketplace. It also means keeping up with the expectations... View Article

4 min read
Unmoderated usability testing: a checklist

In-person moderated user testing is a valuable part of any research project. Meaning you can see first-hand how your users interact with your prototypes and products. But in-person isn’t always a viable option. What to do if your project needs user testing but it’s just not possible to get in front of your users personally? ... View Article

5 min read
How to create an effective customer journey map

Understanding your customers is central to any organization which wants to deliver an outstanding experience. But how do you understand your customers better? Tailoring their experience with your products and your organization to suit them should include a customer journey map. It doesn’t mean your organization needs a brightly colored, fully designed infographic that outlines... View Article

5 min read
Why taxonomy is important for your content strategy

During the design process information architecture is often carried out by an information architect and/or a team of UX designers, developers, and other professionals.  As a content professional, it’s best not to stand at arm’s length. It’s important to understand the basics of information architecture and how it impacts your content strategy and user experience.... View Article

4 min read
Different ways to test information architecture

We all know that building a robust information architecture (IA) can make or break your product. And getting it right can rely on robust user research. Especially when it comes to creating human-centered, intuitive products that deliver outstanding user experiences. But what are the best methods to test your information architecture? To make sure that... View Article

4 min read
Information architecture is much more than navigation

Information architecture is so much more than finding your way around a website or app. IA should be considered the foundation of a great user experience. The planning and consideration that goes into how information is organized labeled, and named. Once this foundation is laid, the user interface is what sits above and allows users... View Article

4 min read
CRUX #6: Information architecture in unexpected places

According to Abby Covert, author, teacher and community leader in the field of information architecture (IA) : ‘IA is the way we arrange pieces of content to make sense when experienced as a whole. By this definition: there is information architecture in everything. Mindblown?’ 😮 (That’s a resounding yes from an IA rookie like me.)... View Article

2 min read
Compare task results in Treejack

We’ve added a new comparison feature to Treejack that allows you to compare two tasks from two different tree tests without even having to leave the results page.

2 min read
Why information architecture is the foundation of UX

Ever wondered what the relationship is between information architecture (IA) and UX? Simply put, IA is the foundation of UX. We outline why. What is Information Architecture? According to Abby Covert, a leader in the field of information architecture, IA is ‘the way we arrange the parts to make sense of the whole.’ This can relate... View Article

4 min read