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4 Key UX Metrics to Track for Improved Website Performance

User experience (UX) is the pointy end of website design. Great UX validates a lot of hard work behind the scenes, but poor UX will quickly render it useless. Why? Users are becoming more and more impatient. If they can’t find what they’re looking for, or interactions aren’t intuitive, they’ll simply leave as quickly as... View Article

9 min read
Live training: How to benchmark an existing site structure using Treejack

If you missed our live training, don’t worry, we’ve got you covered! In this session, our product experts Katie and Aidan discuss why, how and when to benchmark an existing structure using Treejack. They also talk through some benchmarking use cases, demo how to compare tasks between different studies, and which results are most helpful.

1 min read
The only qualitative research tool you need is here

The only tool you need to power your entire qualitative research workflow is here. We’re excited to announce the new and improved Reframer is now live for all customers! What is qualitative research? It’s an integral part of any research journey. Think: customer or stakeholder interviews, prototype testing, A/B testing, moderated interviews, and open-ended questions.... View Article

4 min read
Optimal Workshop Appoints Anne Ting to the Board of Directors

Optimal Workshop, a leading provider of User Research and Information Architecture tools, is pleased to announce the appointment of Anne Ting to its board of directors. Ting, who is currently the Chief Design Officer at Totango, brings a wealth of expertise in design and user experience to the Optimal Workshop team. “We’re so excited to... View Article

2 min read
Using the 'narrative arc' in your user interviews

If you’re more of a visual person, you can watch a 20 minute talk which explains how to use the narrative arc in your in-person research. The power of stories Stories are powerful things. You don’t need me to tell you that! You’ve probably read a book, seen a play, a film or a TV... View Article

5 min read
Using User Engagement Metrics to Improve Your Website's User Experience

Are your users engaged in your website? The success of your website will largely depend on your answer. After all, engaged users are valuable users; they keep coming back and will recommend your site to colleagues, friends, and family. So, if you’re not sure if your users are engaged or not, consider looking into your... View Article

8 min read
How to Conduct an Effective Card Sorting Session for Improved IA

Whether you’re designing a new website or redesigning an existing one, card sorting is a quick, reliable and inexpensive research tool that can significantly improve your information architecture. By improving your information architecture, you’re giving yourself the best chance at delivering a product that is accessible, usable and relevant. So, what exactly is card sorting?... View Article

7 min read
Navigating the Complexities of Information Architecture vs Data Architecture

Thanks to an ever-growing digital world, businesses are spoiled for information and data. The more complex the business, the more information there is and the more complicated the business requirements are. But where there are challenges, there is opportunity. That’s where information architecture and data architecture come in. Information and data architecture both seek to... View Article

5 min read
The Role of Usability Metrics in User-Centered Design

The term ‘usability’ captures sentiments of how usable, useful, enjoyable, and intuitive a website or app is perceived by users. By its very nature, usability is somewhat subjective. But what we’re really looking for when we talk about usability is how well a website can be used to achieve a specific task or goal. Using... View Article

5 min read
Live training: Dive head first into card sort analysis

Your cards have been sorted, and now you have lots of amazing data and insight to help improve your information architecture. So how do you interpret the results?  Never fear, our product ninjas Alex and Aidan are here to help. In our latest live training session they take you on a walk-through of card sort... View Article

1 min read
Live training: How to win at qualitative analysis with Reframer

In our latest live training session product experts, Pete and Caitlin, take us on a deep dive into the new and improved qualitative analysis tool Reframer. The session is loaded with tips and demo’s on how to save time and streamline your qualitative research all within one tool.  They also discuss best practices for setting... View Article

1 min read