Information architecture

Information architecture (IA) is the system and structure you use to organize and label content on your website, app or product.

Learn about information architecture

Learn more about information architecture in our getting started guide

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Anatomy of a website: website architecture

Are you new to website architecture but not sure where to start? This article provides useful some tips.

8 min read

How to benchmark your information architecture

Before you change up your IA, how do you figure out whether the new navigation is any better than the existing one?

8 min read

The latest in Information architecture

Why is information architecture important to UX design?

What is information architecture? According to Abby Covert, a leader in the field of information architecture, IA is ‘the way we arrange the parts to make sense of the whole.’ Information architecture (IA) is found in every digital product, from websites and apps to an intranet. For the purposes of this article we focus on... View Article

4 min read

Designing information architecture for mobile apps

Designing for a mobile app is quite different to designing for websites. The content may be similar (even the same) but the intent for users is likely to be different, as are the environments and occasions they use them. When designing for mobile the information architecture (IA) uses a different set of rules. The key... View Article

5 min read

Nerding out on UX and IA: meet James Erwin, Product Designer

James Erwin fell into the world of information architecture (IA) by accident earlier in his design career and it’s fuelled his curiosity ever since. We talk to him about his design journey, his obsession with understanding where IA and UX meet, and his approach to product design at Optimal Workshop. You go by the title... View Article

5 min read

Information architecture lives here : make IA part of your digital space

There is an enormous amount of information on the internet. Every page you load is crammed with it. With so much information around, it’s incredibly important to remember that for human minds to be able to actually process and make sense of it, considered, strategic, ordered information architecture is needed. Information architecture is everywhere digitally,... View Article

5 min read

Putting employees at the centre of intranet information architecture

Here are some thoughts on developing intranet information architectures using the Top Tasks methodology.

8 min read

Making a difference: ideas from UX New Zealand 2022

Making a difference through UX was a shared passion among an impressive line-up of 7 researchers, strategists, and designers from the global UX community at this year’s 100% virtual 3-day UX New Zealand conference. We introduce them, highlight what they had to say, and share their full video presentations. 1. From bombs to bots: the... View Article

5 min read

CRUX #5: Information architecture in action

In the crowded and complex world we live in, great user experiences can make all the difference to the way we navigate day-to-day life. CRUX#5 reveals the many faces of information architecture at work and its positive impact in the fields of business, entertainment, education, and more. Our enthusiastic and knowledgeable contributors generously paint a... View Article

2 min read

In search of information architecture: everyday IA

Information architecture (IA) is everywhere. Like the best websites and apps in the digital world, information architecture also brings clarity and understanding to the real world. It helps us navigate complexity and clutter, enables us to get things done more easily even with enjoyment, and reduces our cognitive load as we go about our lives. As... View Article

3 min read