Information architecture

Information architecture (IA) is the system and structure you use to organize and label content on your website, app or product.

Learn about information architecture

Learn more about information architecture in our getting started guide

The latest in Information architecture

Different ways to test information architecture

We all know that building a robust information architecture (IA) can make or break your product. And getting it right can rely on robust user research. Especially when it comes to creating human-centered, intuitive products that deliver outstanding user experiences. But what are the best methods to test your information architecture? To make sure that... View Article

4 min read
Information architecture is much more than navigation

Information architecture is so much more than finding your way around a website or app. IA should be considered the foundation of a great user experience. The planning and consideration that goes into how information is organized labeled, and named. Once this foundation is laid, the user interface is what sits above and allows users... View Article

4 min read
CRUX #6: Information architecture in unexpected places

According to Abby Covert, author, teacher and community leader in the field of information architecture (IA) : ‘IA is the way we arrange pieces of content to make sense when experienced as a whole. By this definition: there is information architecture in everything. Mindblown?’ 😮 (That’s a resounding yes from an IA rookie like me.)... View Article

2 min read
Compare task results in Treejack

We’ve added a new comparison feature to Treejack that allows you to compare two tasks from two different tree tests without even having to leave the results page.

2 min read
Why information architecture is the foundation of UX

Ever wondered what the relationship is between information architecture (IA) and UX? Simply put, IA is the foundation of UX. We outline why. What is Information Architecture? According to Abby Covert, a leader in the field of information architecture, IA is ‘the way we arrange the parts to make sense of the whole.’ This can relate... View Article

4 min read
Why information architecture is important for designers

Sitting inside any beautifully crafted and designed digital product, there must be a fully functional and considered information architecture. As much as information architecture shouldn’t be developed in a vacuum. Neither should the design and look of digital products. In fact, a large proportion of the function of digital designers is devoted to supporting users... View Article

3 min read
Tree testing vs Card Sorting
Card Sorting vs Tree Testing: what's the best?

A great information architecture (IA) is essential for a great user experience (UX). And testing your website or app’s information architecture is necessary to get it right. Card sorting and tree testing are the very best UX research methods for exactly this. But the big question is always: which one should you use, and when?... View Article

4 min read
Why is information architecture important to UX design?

What is information architecture? According to Abby Covert, a leader in the field of information architecture, IA is ‘the way we arrange the parts to make sense of the whole.’ Information architecture (IA) is found in every digital product, from websites and apps to an intranet.  For the purposes of this article we focus on... View Article

4 min read
Designing information architecture for mobile apps

Designing for a mobile app is quite different to designing for websites. The content may be similar (even the same) but the intent for users is likely to be different, as are the environments and occasions they use them. When designing for mobile the information architecture (IA) uses a different set of rules. The key... View Article

5 min read
Nerding out on UX and IA: meet James Erwin, Product Designer

James Erwin fell into the world of information architecture (IA) by accident earlier in his design career and it’s fuelled his curiosity ever since.  We talk to him about his design journey, his obsession with understanding where IA and UX meet, and his approach to product design at Optimal Workshop. You go by the title... View Article

5 min read

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Learn about information architecture

Learn more about information architecture in our getting started guide