Information architecture

Information architecture (IA) is the system and structure you use to organize and label content on your website, app or product.

Learn about information architecture

Learn more about information architecture in our getting started guide

The latest in Information architecture

Andrew Mayfield CEO with three of Optimal Workshop's senior leadership team
Media release: Optimal Workshop raises $10m from Pioneer Capital to accelerate growth

From left: Andrew Mayfield(CEO), Ben O’Grady(CFO), Seth Strumph(CTO), Meiken Bassant(COO) FEB 8TH, 2022,  WELLINGTON NZ:  Optimal Workshop, a world leader in information architecture (IA) and digital user experience software, today announced a NZ$10 million investment by New Zealand private equity firm, Pioneer Capital. It’s the first investment for Optimal Workshop, a New Zealand company with... View Article

3 min read
Highlights from Mini Con 2021 hosted by UX New Zealand

User researchers, writers, designers, marketers, and others with a passion for UX were treated to talks from some of the best in the business when they connected online for UXNZ Mini Con on November 12th. We introduce the 5 speakers of the day and highlight what they had to say.

4 min read
How to get started with tree testing

Your website is likely the lifeblood of your organization. But what if people found it hard to navigate or use? That's where tree testing comes in, it helps take the guesswork out of information architecture, and makes building great websites easier.

4 min read
Is your website ever done?

In today's world, a website is never done. Just like your business, it needs to be dynamic and ever evolving.

6 min read

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Learn about information architecture

Learn more about information architecture in our getting started guide