Approaching the complexities and subtleties of an automotive UX
Mark shares his journey working on an automotive UX project.
Qualitative research
Qualitative research is about exploration. It focuses on discovering things we cannot measure with numbers and typically involves getting to know users directly through interviews or observation.
The latest in Qualitative research
Qualitative research: Some is better than none
Recently, we hit the road in Australia to talk about UX as part of the Optimal Workshop Roadshow.
How to build rapport in a user interview
How exactly do you build rapport in a user interview? Here's all you need to know.
5 lessons user researchers can learn from a longtime interviewee
Check out our list of 5 lessons user researchers can learn from a longtime interviewee.
13 time-saving tips and tools for conducting great user interviews
Here are some of our best time-saving tips and tools for conducting effective user interviews.
67 ways to use the Optimal Workshop Suite of user research tools
Here are some of the many, many ways to make use of the Optimal Workshop platform.
Taking better notes for better sensemaking
This post makes suggestions for practitioners as part of observing users during UX interviews.
My first week as a user researcher
Hi! My name is Ania, and here's how my first week at Optimal Workshop went.
Qualitative research methods
Interested in qualitative research methods but don’t know where to start? This article gives you a solid introduction.
Carving up the community: User research approaches when designing for government
Unsurprisingly, when designing specifically for government, there are a host of other UX considerations.