How we created a new Optimal Workshop blog
We’ve just redesigned and relaunched the Optimal Workshop blog. Here’s a little bit about how (and why) we did it.
Qualitative research
Qualitative research is about exploration. It focuses on discovering things we cannot measure with numbers and typically involves getting to know users directly through interviews or observation.
The latest in Qualitative research
What gear do I need for qualitative user testing?
The equipment and tools you use to run your user testing sessions can make your life a lot easier. Here’s a quick guide.
How to find quality participants for UX research
Participant recruitment doesn’t have to be difficult. With the right approach, you can easily source the right participants for your research project.
Getting started with usability testing
Usability testing is one of the best things you can do to give your product the best chance of success. Here’s a little guide we’ve prepared to get you started.
8 tips for running user interviews over the phone
User interviews can't always be carried out in person, so here are 8 tips to help you ace interviewing users over the phone.
What is mixed methods research?
Let's dive into the what and why of mixed methods research and cover a few examples of the approach.
Arts, crafts and user feedback: How to engage your team through creative play
Doing research is a difficult task – sharing the results with your team is another matter entirely.
7 ways to get other departments into user research
Anna Lee Anda shares some ways to get other departments into user research.
Tagging your way to success: How to make sense of your qualitative research
Whatever your note-taking method, collecting and making sense of your qualitative research can be a challenge.
Approaching the complexities and subtleties of an automotive UX
Mark shares his journey working on an automotive UX project.