This post makes suggestions for practitioners as part of observing users during UX interviews.
Qualitative research is about exploration. It focuses on discovering things we cannot measure with numbers and typically involves getting to know users directly through interviews or observation.
The latest in Qualitative research
Hi! My name is Ania, and here's how my first week at Optimal Workshop went.
Interested in qualitative research methods but don’t know where to start? This article gives you a solid introduction.
Unsurprisingly, when designing specifically for government, there are a host of other UX considerations.
Collating your user testing notes: Patterns, themes, and insights gained from scoring, tagging and merging
Here's a step by step guide for turning your user testing notes into something useful.
There are three types of conversations that occur during a usability study.
When you have a bunch of recorded observations, how do you go about the complex task of analyzing them?