Here are some of our best time-saving tips and tools for conducting effective user interviews.
Qualitative research is about exploration. It focuses on discovering things we cannot measure with numbers and typically involves getting to know users directly through interviews or observation.
The latest in Qualitative research
Here are some of the many, many ways to make use of the Optimal Workshop platform.
This post makes suggestions for practitioners as part of observing users during UX interviews.
Hi! My name is Ania, and here's how my first week at Optimal Workshop went.
Interested in qualitative research methods but don’t know where to start? This article gives you a solid introduction.
Unsurprisingly, when designing specifically for government, there are a host of other UX considerations.
There are three types of conversations that occur during a usability study.
Here's a step by step guide for turning your user testing notes into something useful.
When you have a bunch of recorded observations, how do you go about the complex task of analyzing them?