Qualitative research

Qualitative research is about exploration. It focuses on discovering things we cannot measure with numbers and typically involves getting to know users directly through interviews or observation.

The latest in Qualitative research

5 tips for running an effective usability test
5 tips for running an effective usability test

Usability testing is a chance to evaluate a product by testing it with real, representative users. These sessions can give you great insight into how easy to use something is.

8 min read
Getting started with usability testing
Getting started with usability testing

Usability testing is one of the best things you can do to give your product the best chance of success. Here’s a little guide we’ve prepared to get you started.

8 min read
A beginner’s guide to qualitative and quantitative research

In the field of user research, every method is either qualitative, quantitative, and there can oftern be some confusion around when to use what methods. Learn more about when and why you'd want to use qualitative or quantitative research methods.

6 min read