Whatever your note-taking method, collecting and making sense of your qualitative research can be a challenge.
Qualitative research is about exploration. It focuses on discovering things we cannot measure with numbers and typically involves getting to know users directly through interviews or observation.
The latest in Qualitative research
Mark shares his journey working on an automotive UX project.
Recently, we hit the road in Australia to talk about UX as part of the Optimal Workshop Roadshow.
How exactly do you build rapport in a user interview? Here's all you need to know.
Check out our list of 5 lessons user researchers can learn from a longtime interviewee.
Here are some of our best time-saving tips and tools for conducting effective user interviews.
Here are some of the many, many ways to make use of the Optimal Workshop platform.
This post makes suggestions for practitioners as part of observing users during UX interviews.
Hi! My name is Ania, and here's how my first week at Optimal Workshop went.
Interested in qualitative research methods but don’t know where to start? This article gives you a solid introduction.