The other side of the conversation: 3 reasons why UX researchers should take a turn as a participant
You've run user interviews before – now it's time to switch seats. Here are 3 reasons why you should try being a participant for yourself.
Qualitative research
Qualitative research is about exploration. It focuses on discovering things we cannot measure with numbers and typically involves getting to know users directly through interviews or observation.
The latest in Qualitative research
5 tips for running an effective usability test
Usability testing is a chance to evaluate a product by testing it with real, representative users. These sessions can give you great insight into how easy to use something is.
How we created a new Optimal Workshop blog
We’ve just redesigned and relaunched the Optimal Workshop blog. Here’s a little bit about how (and why) we did it.
What gear do I need for qualitative user testing?
The equipment and tools you use to run your user testing sessions can make your life a lot easier. Here’s a quick guide.
How to find quality participants for UX research
Participant recruitment doesn’t have to be difficult. With the right approach, you can easily source the right participants for your research project.
Getting started with usability testing
Usability testing is one of the best things you can do to give your product the best chance of success. Here’s a little guide we’ve prepared to get you started.
8 tips for running user interviews over the phone
User interviews can't always be carried out in person, so here are 8 tips to help you ace interviewing users over the phone.
A beginner’s guide to qualitative and quantitative research
In the field of user research, every method is either qualitative, quantitative, and there can oftern be some confusion around when to use what methods. Learn more about when and why you'd want to use qualitative or quantitative research methods.
What is mixed methods research?
Let's dive into the what and why of mixed methods research and cover a few examples of the approach.
Arts, crafts and user feedback: How to engage your team through creative play
Doing research is a difficult task – sharing the results with your team is another matter entirely.