UX

User experience (UX) refers to someone’s thoughts, attitudes and emotions about using a product or service.

The latest in UX

Optimal Workshop Appoints Anne Ting to the Board of Directors

Optimal Workshop, a leading provider of User Research and Information Architecture tools, is pleased to announce the appointment of Anne Ting to its board of directors. Ting, who is currently the Chief Design Officer at Totango, brings a wealth of expertise in design and user experience to the Optimal Workshop team. “We’re so excited to... View Article

2 min read
Using User Engagement Metrics to Improve Your Website's User Experience

Are your users engaged in your website? The success of your website will largely depend on your answer. After all, engaged users are valuable users; they keep coming back and will recommend your site to colleagues, friends, and family. So, if you’re not sure if your users are engaged or not, consider looking into your... View Article

8 min read
The Role of Usability Metrics in User-Centered Design

The term ‘usability’ captures sentiments of how usable, useful, enjoyable, and intuitive a website or app is perceived by users. By its very nature, usability is somewhat subjective. But what we’re really looking for when we talk about usability is how well a website can be used to achieve a specific task or goal. Using... View Article

5 min read
How to create an effective customer journey map

Understanding your customers is central to any organization which wants to deliver an outstanding experience. But how do you understand your customers better? Tailoring their experience with your products and your organization to suit them should include a customer journey map. It doesn’t mean your organization needs a brightly colored, fully designed infographic that outlines... View Article

5 min read
Information architecture lives here : make IA part of your digital space

There is an enormous amount of information on the internet. Every page you load is crammed with it. With so much information around, it’s incredibly important to remember that for human minds to be able to actually process and make sense of it, considered, strategic, ordered information architecture is needed. Information architecture is everywhere digitally,... View Article

5 min read
Making a difference: ideas from UX New Zealand 2022

Making a difference through UX was a shared passion among an impressive line-up of 7 researchers, strategists, and designers from the global UX community at this year’s 100% virtual 3-day UX New Zealand conference. We introduce them, highlight what they had to say, and share their full video presentations. 1. From bombs to bots: the... View Article

5 min read
5 ways to measure UX return on investment

Return on investment (ROI) is often the term on everyone’s lips when starting a big project or even when reviewing a website. It’s especially popular with those that hold the purse strings.  As UX researchers it is important to consider the ROI of the work we do and understand how to measure this.  We’ve lined... View Article

4 min read
Andrew Mayfield CEO with three of Optimal Workshop's senior leadership team
Media release: Optimal Workshop raises $10m from Pioneer Capital to accelerate growth

From left: Andrew Mayfield(CEO), Ben O’Grady(CFO), Seth Strumph(CTO), Meiken Bassant(COO) FEB 8TH, 2022,  WELLINGTON NZ:  Optimal Workshop, a world leader in information architecture (IA) and digital user experience software, today announced a NZ$10 million investment by New Zealand private equity firm, Pioneer Capital. It’s the first investment for Optimal Workshop, a New Zealand company with... View Article

3 min read