Having detailed UX research plan helps you keep your overarching research goals in mind as you work through the logistics of a research project.
User experience (UX) refers to someone’s thoughts, attitudes and emotions about using a product or service.
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Sitting down in front of your customers can be daunting, but you’ll gain a level of insight and detail that really is tough to beat.
In the field of user research, every method is either qualitative, quantitative – or both.
This article provides 6 key things to keep in mind when setting up a research practice.
We asked our user researchers for their favorite TED talks for people getting started in the UX space.
Whether it’s a designer, manager, developer or copywriter, everyone wants to see the product reach its full potential.
Let's dive into the what and why of mixed methods research and cover a few examples of the approach.