User experience (UX) refers to someone’s thoughts, attitudes and emotions about using a product or service.
Making a difference through UX was a shared passion among an impressive line-up of 7 researchers, strategists, and designers from the global UX community at this year’s 100% virtual 3-day UX New Zealand conference. We introduce them, highlight what they had to say, and share their full video presentations. 1. From bombs to bots: the... View Article
Return on investment (ROI) is often the term on everyone’s lips when starting a big project or even when reviewing a website. It’s especially popular with those that hold the purse strings. As UX researchers it is important to consider the ROI of the work we do and understand how to measure this. We’ve lined... View Article
Some of the team at Optimal Workshop HQ, Wellington, NZ
From left: Andrew Mayfield(CEO), Ben O’Grady(CFO), Seth Strumph(CTO), Meiken Bassant(COO) FEB 8TH, 2022, WELLINGTON NZ: Optimal Workshop, a world leader in information architecture (IA) and digital user experience software, today announced a NZ$10 million investment by New Zealand private equity firm, Pioneer Capital. It’s the first investment for Optimal Workshop, a New Zealand company with... View Article
As the fourth issue of Crux goes to press the demand for usability continues to grow, along with the rise of the digital experience economy. Sharing a sense of community among UXers is more important than ever. That’s why we’re so proud to bring you our latest issue of CRUX celebrating people and perspectives from the UX community.
Having access to the specialist subscription-based tools you need to do your work is a reasonable thing to expect. But what if you’re relying on someone else’s SaaS account to access what you need? Sounds like a good solution but think again. It’s risky - even fraught. Here are 3 good reasons to avoid sharing login credentials and why you need your own.
Want to do great user research? Maybe you already have tons of quantitative research done through testing, surveys and checking. Data galore! Now you really want to get under the skin of your users, understand the why behind their decisions.
The third issue of our UX magazine is here – it's packed full of content on a range of topics from sprint review and product management to what to keep an eye out for as a UX researcher.
We’ve just launched the second edition of CRUX! It’s an exciting day for all of us here at Optimal Workshop.
UI and UX are two terms that are often used interchangeably and confused for one another, but what do they actually mean? And is there a crossover between them?