UX

User experience (UX) refers to someone’s thoughts, attitudes and emotions about using a product or service.

The latest in UX

Having detailed UX research plan helps you keep your overarching research goals in mind as you work through the logistics of a research project.

9 min read

Sitting down in front of your customers can be daunting, but you’ll gain a level of insight and detail that really is tough to beat.

11 min read

In the field of user research, every method is either qualitative, quantitative – or both.

6 min read

This article provides 6 key things to keep in mind when setting up a research practice.

9 min read

We asked our user researchers for their favorite TED talks for people getting started in the UX space.

4 min read

Whether it’s a designer, manager, developer or copywriter, everyone wants to see the product reach its full potential.

5 min read

Let's dive into the what and why of mixed methods research and cover a few examples of the approach.

4 min read