User experience (UX) refers to someone’s thoughts, attitudes and emotions about using a product or service.
As the fourth issue of Crux goes to press the demand for usability continues to grow, along with the rise of the digital experience economy. Sharing a sense of community among UXers is more important than ever. That’s why we’re so proud to bring you our latest issue of CRUX celebrating people and perspectives from the UX community.
Having access to the specialist subscription-based tools you need to do your work is a reasonable thing to expect. But what if you’re relying on someone else’s SaaS account to access what you need? Sounds like a good solution but think again. It’s risky - even fraught. Here are 3 good reasons to avoid sharing login credentials and why you need your own.
Want to do great user research? Maybe you already have tons of quantitative research done through testing, surveys and checking. Data galore! Now you really want to get under the skin of your users, understand the why behind their decisions.
The third issue of our UX magazine is here – it's packed full of content on a range of topics from sprint review and product management to what to keep an eye out for as a UX researcher.
We’ve just launched the second edition of CRUX! It’s an exciting day for all of us here at Optimal Workshop.
UI and UX are two terms that are often used interchangeably and confused for one another, but what do they actually mean? And is there a crossover between them?
Understanding the gestalt principles can help you to better understand how your users perceive and interpret your products and services.
It can often seem like UX is the end game, that we finally have a term that encompasses and explains the work that we do – accurately. That might not be the case.
The Age of the Customer is here. In every industry across the globe, UX professionals now dictate the terms, placing customers at the heart of every design decision.
Discovery research helps you to gather a range of insights about the opportunities in front of you and better define exactly what problem you need to solve.