Hot off the digital press: CRUX#2 is here!
We’ve just launched the second edition of CRUX! It’s an exciting day for all of us here at Optimal Workshop.
UX
User experience (UX) refers to someone’s thoughts, attitudes and emotions about using a product or service.
The latest in UX
What’s the difference between UI and UX?
UI and UX are two terms that are often used interchangeably and confused for one another, but what do they actually mean? And is there a crossover between them?
Understanding the gestalt principles of perception for UX
Understanding the gestalt principles can help you to better understand how your users perceive and interpret your products and services.
Is UX here to stay?
It can often seem like UX is the end game, that we finally have a term that encompasses and explains the work that we do – accurately. That might not be the case.
Effective user research: Your north star
The Age of the Customer is here. In every industry across the globe, UX professionals now dictate the terms, placing customers at the heart of every design decision.
Discovery research: Your guide to the best methods
Discovery research helps you to gather a range of insights about the opportunities in front of you and better define exactly what problem you need to solve.
How to move from tactical to discovery research (and why you should)
After you’ve run a discovery project, you and your team will have a much more comprehensive understanding of the problem you’re trying to solve.
The social dilemma: Ethics and UX
For many UX designers and UXers working in technology, The Social Dilemma likely raised some uncomfortable questions about the nature of their work.
UX lessons you can apply to your marketing campaigns
Marketers can learn a lot from their colleagues in user research. It’s really all about taking a user- and research- first approach to your marketing.
Why marketers need to understand the value of UX research
User research shouldn’t be the domain of a select few – especially given the insights that can come from solid research practices.