Understanding your customers is central to any organization which wants to deliver an outstanding experience. But how do you understand your customers better? Tailoring their experience with your products and your organization to suit them should include a customer journey map. It doesn’t mean your organization needs a brightly colored, fully designed infographic that outlines... View Article
User experience (UX) refers to someone’s thoughts, attitudes and emotions about using a product or service.
The latest in UX
In our first Lunch n' Learn series, Senior UX Researcher Clara Kliman-Silver unpacks some of the barriers to effective designer-developer collaboration.
There is an enormous amount of information on the internet. Every page you load is crammed with it. With so much information around, it’s incredibly important to remember that for human minds to be able to actually process and make sense of it, considered, strategic, ordered information architecture is needed. Information architecture is everywhere digitally,... View Article
Making a difference through UX was a shared passion among an impressive line-up of 7 researchers, strategists, and designers from the global UX community at this year’s 100% virtual 3-day UX New Zealand conference. We introduce them, highlight what they had to say, and share their full video presentations. 1. From bombs to bots: the... View Article
Return on investment (ROI) is often the term on everyone’s lips when starting a big project or even when reviewing a website. It’s especially popular with those that hold the purse strings. As UX researchers it is important to consider the ROI of the work we do and understand how to measure this. We’ve lined... View Article
Some of the team at Optimal Workshop HQ, Wellington, NZ
From left: Andrew Mayfield(CEO), Ben O’Grady(CFO), Seth Strumph(CTO), Meiken Bassant(COO) FEB 8TH, 2022, WELLINGTON NZ: Optimal Workshop, a world leader in information architecture (IA) and digital user experience software, today announced a NZ$10 million investment by New Zealand private equity firm, Pioneer Capital. It’s the first investment for Optimal Workshop, a New Zealand company with... View Article
As the fourth issue of Crux goes to press the demand for usability continues to grow, along with the rise of the digital experience economy. Sharing a sense of community among UXers is more important than ever. That’s why we’re so proud to bring you our latest issue of CRUX celebrating people and perspectives from the UX community.
Having access to the specialist subscription-based tools you need to do your work is a reasonable thing to expect. But what if you’re relying on someone else’s SaaS account to access what you need? Sounds like a good solution but think again. It’s risky - even fraught. Here are 3 good reasons to avoid sharing login credentials and why you need your own.
Want to do great user research? Maybe you already have tons of quantitative research done through testing, surveys and checking. Data galore! Now you really want to get under the skin of your users, understand the why behind their decisions.