The FAQs of Letter to the Editor

4 min read Optimal Workshop

“What’s the question you get asked the most?”


It’s been almost two years since Optimal Workshop took her first steps from a random idea I had over the December holidays in 2014 to the respected UX advice column it is today. It started out as a bit of an experiment and there hasn’t been a dull moment since. The questions have ranged from challenging and complex to easy fixes with big impact. Sometimes they’re just downright inappropriate (more on that later) and I once got asked if I’m a chatbot — I’m not a robot, I’m a real person!

Here are the top 5 frequently asked questions of Optimal Workshop:

How do I (insert task here) in the Optimal Workshop suite of tools?

Approximately half of the questions I get asked relate to the Optimal Workshop tools themselves. That’s OK, there are no wrong doors here! Most of the time these questions can be answered quite quickly and are often responded to in an email rather than a blog to get you the support you need ASAP so you can get back to being awesome! Sometimes a question that will give me a chance to share something really cool about the tools and add value to the whole UX community finds its way into my inbox and those responses end up on the blog. I’ve been using these tools for years — long before I met the OW team! I love them (the people are pretty great too!) and I really enjoy sharing ideas and examples of what the Optimal Workshop suite of tools is capable of.

If you do need a hand using the tools, feel free to ask me and if you haven’t already, be sure to check out The Learn Hub for even more useful resources!

How do I get into a career in UX?

I’m quite passionate about mentoring and career development and these type of questions make my day every time. Sometimes it’s a newbie fresh out of school looking to get into UX, other times it’s someone working in a complementary field looking to move across, and there’s been a few people already in the UX space looking to change focus or direction e.g., a front-end developer looking for a change.

Help! My workplace culture needs an overhaul! How do I deal with this?

These questions cover a fairly broad spectrum of issues. From workplaces who are still learning the value of UX and just need a little education, all the way to toxic cultures and multiple tales of ageism — I’ve heard it all. The tame end of this scale almost always presents an opportunity for positive cultural change while the scary end is something I find incredibly worrying and quite disappointing, especially when other UXers are responsible! Cut the crap and be kind to each other. Don’t make me come over there.

I’ve got two different designs — how do I choose?

The answer to these questions almost always centres around the need for user research. All the best practices, guesstimates and expert opinions in the world will not help you determine which approach is best for your users. Talk to them. Don’t tell me you can’t afford it/don’t have time/don’t know how/don’t have approval. User research is scalable and it doesn’t have to be expensive or difficult to do. There are MANY techniques out there to pick and choose from to tailor a research approach that falls within resource constraints. It’s the only way you’re going to know what actually works and if you don’t do it, you’ll find yourself in this exact same position somewhere down the line and that’s expensive!

How do I tell Jane* from Accounts that I have feelings for her?

Yes. You read that correctly. Despite the U and the X at the start of my name, I do occasionally get asked to weigh in on relationship issues just like the Agony Aunts of yore. The first time it happened my first thought was that a good friend of mine clearly needs to find himself a hobby, but it turned out to be totally legit. I’m always happy to help a person solve their office romance conundrums, but I’m so much better at UX!

*Name has been changed

My favorite question?

This one.

What’s your favourite Optimal Workshop blog so far?