Your first impressions of our new Chalkmark design

Within seconds, people form opinions on you based on your appearance, your body language, your demeanour, and even your shiny shoes. You can’t deny that you do the same — we all pre-evaluate in some way. The smallest of changes in your appearance can transform how people view you for the first time. Change those pink chinos to blue jeans and people will think differently about you — better or worse, it’s up to them.

Similarly, people evaluate your website (and your company) within seconds. If they can find what they’re looking for quickly and easily, they’ll be happy. But if you discover that your website isn’t impressing your users on first glance — and therefore potentially impacting your business goals — you need to rethink your design. You need to change those chinos!

We’ve released a new design for Chalkmark, and we want to know your first impressions (without telling you exactly what we’ve changed.) Sign in, play around, and comment or email us with feedback. Or just check out a quick video of someone who hated the new design :-)

Published on May 19, 2014
Alan O'Neill
  • Alan O'Neill
  • Alan is Optimal Workshop's marketing manager and digital lightbulb. He's Irish, loves surfing, and has a weird fascination with Red Pandas. Find him on @optimalworkshop or @optimalAlan

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