OK, so you have a web design project to start, or you're in the middle of one, or you're not a UX practitioner and you're not sure where to begin, or you are and you have a thousand different choices for how kick it off, or want to try a new approach, or you own a small business and can't afford a UX consultant but know you need to do some user research...you see where this is going, eh?
You'll want to check out a brand-spanking new ebook that will be winging it's way to the internet in the next month or so. And we're not only saying that because we wrote some of it :)
So what's in the book? Tell me, tell me...
We've teamed up with UserTesting and UXPin, two cool companies that have the same goals we have for our customers: to make the user research and design process easier for people.
Our main purpose for this ebook is to take readers through one design project to illustrate how the pieces of a UX project might fit together, and how user research can directly inform designs. We chose to analyze and redesign Yelp's desktop website as a group, and share our findings and design decisions based on this evidence.
That's why its subtitle is UX Design in Action. The process we followed will be described and illustrated in detail in the ebook itself, but you can get a glimpse of the overall process below.
1. Defining Yelp
The first step was analyzing Yelp’s business model. Who is their audience? How have they succeeded? Where can they improve? We needed to make sure our design was driven by business insights.
2. Conducting User Tests
We decided on our key user tasks, and conducted primary user research through filmed observation, tree testing, open and closed card sorting, and first-click testing.
3. Analyzing the Data
We consolidated the data from all 4 testing methods to decide where the site needed to change. Considering that Yelp is basically a business search engine, our goal was to translate user insights into design changes that could deliver more relevant content.
4. Redesigning Yelp
Now that we knew what needed to change, it was time to put our ideas onto the screen. We created sketches, wireframes, and prototypes based on the insights we gained from our user tests.
5. Iterating Tirelessly
Because we followed the design sprint methodology, our goal was improvement rather than perfection. Iteration helped to connect every step of the UX design process.