UX Community and SaaS Marketing Ninja

I still remember the day we flicked the switch and released OptimalSort into the wild way back in 2007. It was an exhilarating and nerve racking moment in my life - would anyone actually use it? Does anyone else geek out to this stuff?

Well, it turns out that a lot of people geek out to quantitative user research tools for improving information architecture and creating measurably better user experiences. Wow, what a mouthful. Who knew?! Many moons later, we're still having a great time making kick-ass tools to make your jobs as information architects and user researchers just a little easier.

Optimal Workshop has become a nimble, high performance team with more and more customers every day. We're now looking for someone who has (ideally) used our tools first hand to come onboard as a community and marketing manager, and probably to be based here with us in New Zealand at least to begin with. We haven't settled on a title yet either, so if you don't like the one above you can find some great inspiration using Aaron Weyenberg's fun UX Job Title Generator.

You might be surprised to know that we don't currently have any marketing department. Sure, we do some online advertising and we attend and sponsor some great events around the world from time to time, but that's about it. Our continued growth and success has been due almost entirely to happy customers recommending our tools to other people. Word of mouth. So before I continue I'd like to take a moment to say "thank you" to everyone who has ever recommended Optimal Workshop to a colleague or friend and to anyone who has shown appreciation for our craft by demonstrating our tools in front of audiences at conferences and workshops around the world. We love you and we owe you everything. We intend to pay up on this by continuing to make the best damn tools in the business and saving time for you and for the users of the products that you're working on. Thank you.


We are looking for someone who has a demonstrable love for the UX community and who can help us take Optimal Workshop to the next level. We believe that marketing for Optimal Workshop is practicing UX for UXers. You will also have a love of writing, for our blog and others, an affinity with metrics and a passion for solving "why?". If this sounds like you please message Andrew.

As for me, I'm still cheering loudly from the sidelines for Optimal Workshop (that is, I'm on the Board). If you'd like to know a little more about what I've been up to you can read all about it in last week's blog post: The State of UX in South East Asia.

Published on Aug 12, 2013
  • Sam Ng
  • Sam Ng is one of Optimal Workshop's founders.

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