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Knowing and understanding why and how your users use your product can be invaluable for getting to the nitty gritty of usability. Where they get stuck and where they fly through. Delving deep with probing questions into motivation or skimming over looking for issues can equally be informative. Usability testing can be done in several... View Article
When interviewing users, the responses to our questions make up only half of the story.
Looking to put some funding behind your research? Here are a few strategies to get your UX work funded.