Ux

THE LATEST

6 things to consider when setting up a research practice

Setting up a dedicated research practice is fast becoming important, but where are you supposed to start? Here are 6 key things to keep in mind.

New to UX? Here are 8 TED Talks to get you started

We've put together a collection of TED Talks on different topics suitable for anyone getting started in the UX space.

How to convince others of the importance of UX research

Convincing others of the critical nature of UX research can be one of the most difficult jobs for a user researcher. Unlike many other professions, researchers...

What is mixed methods research?

Mixed methods research combines the qualitative richness of different people's experiences and behavioral insights with valuable, tangible quantitative metrics...

Reframer is coming out of beta!

We’re thrilled to announce that Reframer is coming out of beta on February 4, 2019. It’s been a long journey, and a lot of you have been along for the ride...

Looking back on 2018 with Andrew Mayfield, CEO

CEO Andrew Mayfield reflects on the epic year we've here at Optimal Workshop, including our move to self-managing squads and our trip to the Wairarapa.

How to interpret your card sort results Part 2: closed card sorts and next steps

This article explains how to interpret and analyze the results from closed card sorts using OptimalSort from OptimalWorkshop.

How to interpret your card sort results Part 1: open and hybrid card sorts

This article explains how to interpret and analyze the results from open and hybrid card sorts using OptimalSort from OptimalWorkshop.

Understanding and refining choreography for your information architecture

An article about one of the most important complementary elements of information architecture, choreography. Often overlooked, choreography is basically the...

My journey running a design sprint

At Optimal Workshop, we're experimenters at heart. Recently, we jumped at the chance to run a design sprint — learn more about how we did it here.