User Testing

THE LATEST

New feature for Questions: Logic

We’ve just added an exciting new feature to Questions – survey logic. Learn what it is, why it’s useful and how we implemented it.

A beginner’s guide to qualitative and quantitative research

Every research method is either qualitative, quantitative – or both. Understandably, this can be confusing. Here's a handy breakdown.

My journey running a design sprint

At Optimal Workshop, we're experimenters at heart. Recently, we jumped at the chance to run a design sprint — learn more about how we did it here.

New features added to OptimalSort

New features added to OptimalSort

Lying to yourself

Lying to yourself