Getting other team members engaged in user research can be tricky. Kelly, one of our designers, led a workshop that makes learning about customer feedback a...
Remote user testing can give you quick and powerful results easily. Jess Lewes from People for Research shares some tips to keep in mind when recruiting remote...
In part 2 of this series, Ashlea discusses 5 more information architecture traps that we can all easily fall into and how to avoid them.
Whether you're a beginner UXer or a bit more experienced, it can be super easy to fall into any of these 10 information architecture traps.
Didn't manage to snag a ticket to this year's UX New Zealand? No worries, we've put together some highlights for you including links to videos and slides.
User interviews are both an art and a science. Read on to learn about best practices from our User Researcher Ania.
Recently, a few members of the Optimal Workshop worked remotely in various places around the world. See how we managed our work remotely here!
Thinking of creating a tree test for your information architecture? Make sure you read these best practices before you get started!
We take a look at global beauty giant Sephora using both Treejack and OptimalSort together. Except this time, we're just testing the footer of the US website!
This week we used Treejack and OptimalSort together to test ASOS — a giant online shopping website for clothing and accessories. Check out what we found here!