User Experience

THE LATEST

Arts, crafts and user feedback: How to engage your team through creative play

Getting other team members engaged in user research can be tricky. Kelly, one of our designers, led a workshop that makes learning about customer feedback a...

How to recruit for and run remote user testing

Remote user testing can give you quick and powerful results easily. Jess Lewes from People for Research shares some tips to keep in mind when recruiting remote...

10 information architecture traps we all fall into: Part 2

In part 2 of this series, Ashlea discusses 5 more information architecture traps that we can all easily fall into and how to avoid them.

10 information architecture traps we all fall into: Part 1

Whether you're a beginner UXer or a bit more experienced, it can be super easy to fall into any of these 10 information architecture traps.

A look back on UX New Zealand 2017: Value, sprints, collaboration and more

Didn't manage to snag a ticket to this year's UX New Zealand? No worries, we've put together some highlights for you including links to videos and slides.

How to interview users

User interviews are both an art and a science. Read on to learn about best practices from our User Researcher Ania.

Optimal Workshop on the road: How we’ve made it work remotely

Recently, a few members of the Optimal Workshop worked remotely in various places around the world. See how we managed our work remotely here!

Best practices for creating a tree test

Thinking of creating a tree test for your information architecture? Make sure you read these best practices before you get started!

Website review: Sephora US website footer

We take a look at global beauty giant Sephora using both Treejack and OptimalSort together. Except this time, we're just testing the footer of the US website!

Website review: ASOS

This week we used Treejack and OptimalSort together to test ASOS — a giant online shopping website for clothing and accessories. Check out what we found here!