After explaining how tree testing fits into the research phase in part one of this series, Dave O'Brien now tells us where it sits within the design phase.
Got a spare few minutes to get creative with The Optimal Workshop Suite? Here's a list of 67 ideas to get you started!
Every facet of design — research, information architecture, visual design, content strategy — affects everything else. Read on to find out how.
Donna Spencer sat down with the team at Optimal Workshop to discuss some of the many frequently asked questions she receives about information architecture.
Search or navigation: which do people use more? It's hard to say, but both features need to be at their best to give your users an optimal experience.
Airlines need to ensure their digital channels are delivering a great user experience. Read on to see how we tested American Airlines with Treejack.
Before you dive into your own heuristic evaluation, take some time to learn what they are, what’s involved, and how to conduct one.
For anyone working in marketing, A/B testing is an extremely valuable method to try out changes to areas of your site. Read on to learn some of the basics!
Do FAQs add value to your site, or are they unnecessary? Here, we analyze the Active Kids FAQ page with our tree testing tool Treejack.
Tree testing or card sorting first? It’s a question that many researchers often ask themselves, but I’m here to help clear the air!