Tree Testing


Tree testing in the design process — Part 2: The design phase

After explaining how tree testing fits into the research phase in part one of this series, Dave O'Brien now tells us where it sits within the design phase.

67 ways to use the Optimal Workshop Suite of user research tools

Got a spare few minutes to get creative with The Optimal Workshop Suite? Here's a list of 67 ideas to get you started!

Tree testing in the design process — Part 1: The research phase

Every facet of design — research, information architecture, visual design, content strategy — affects everything else. Read on to find out how.

A UX Picnic with Donna Spencer: The FAQ of information architecture

Donna Spencer sat down with the team at Optimal Workshop to discuss some of the many frequently asked questions she receives about information architecture.

How many people use search over navigation?

Search or navigation: which do people use more? It's hard to say, but both features need to be at their best to give your users an optimal experience.

Treejack takes a trip with American Airlines

Airlines need to ensure their digital channels are delivering a great user experience. Read on to see how we tested American Airlines with Treejack.

A guide to conducting a heuristic evaluation

Before you dive into your own heuristic evaluation, take some time to learn what they are, what’s involved, and how to conduct one.

How to do an A/B test

For anyone working in marketing, A/B testing is an extremely valuable method to try out changes to areas of your site. Read on to learn some of the basics!

Testing FAQs with people who don’t use your site

Do FAQs add value to your site, or are they unnecessary? Here, we analyze the Active Kids FAQ page with our tree testing tool Treejack.

Which comes first: card sorting or tree testing?

Tree testing or card sorting first? It’s a question that many researchers often ask themselves, but I’m here to help clear the air!