Tree Testing

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How to define and refine ontology

Ontology is a big part of developing an information architecture. Read on to see some examples (including one lesson we learned at Optimal Workshop!), and find...

The information architecture of libraries part 2:  Library of Congress Classification

We're taking another look at libraries and information architecture. In this second part of the series, it's the Library of Congress Classification system's...

How to recruit for and run remote user testing

Remote user testing can give you quick and powerful results easily. Jess Lewes from People for Research shares some tips to keep in mind when recruiting remote...

Website review: IKEA US

We put the IKEA US website to the test (tree test, that is!) using Treejack. Read on to see how we did it and the findings we came up with in the end.

10 information architecture traps we all fall into: Part 2

In part 2 of this series, Ashlea discusses 5 more information architecture traps that we can all easily fall into and how to avoid them.

10 information architecture traps we all fall into: Part 1

Whether you're a beginner UXer or a bit more experienced, it can be super easy to fall into any of these 10 information architecture traps.

Ready for take-off: Best practices for creating and launching remote user research studies

So you've created a study and you're about to hit that launch button. Before you do, check out some of these best practices for launching remote user studies!

Best practices for creating a tree test

Thinking of creating a tree test for your information architecture? Make sure you read these best practices before you get started!

Website review: Sephora US website footer

We take a look at global beauty giant Sephora using both Treejack and OptimalSort together. Except this time, we're just testing the footer of the US website!

Website review: ASOS

This week we used Treejack and OptimalSort together to test ASOS — a giant online shopping website for clothing and accessories. Check out what we found here!