"Could I A/B test two content structures with Treejack?!"
You've got two large content structures you'd like to A/B test. Is Treejack appropriate?
Tree testing
Tree testing is a usability technique that can help you evaluate the findability of topics on a website.
The latest in Tree testing
Product Roadmap Update
At Optimal Workshop, we’re dedicated to building the best user research platform to empower you with the tools to better understand your customers and create intuitive digital experiences. We’re thrilled to announce some game-changing updates and new products that are on the horizon to help elevate the way you gather insights and keep customers at... View Article
Dive deeper into participant responses with segments
Our exciting new feature, segments, saves time by allowing you to create and save groups of participant responses based on various filters. Think of it as your magic wand to effortlessly organize and scrutinize the wealth of data and insight you collect in your studies. Even more exciting is that the segments are available in... View Article
Product Update - August 2023
We’re excited to share some new features and product updates that we’ve rolled out lately and what’s coming up next. What’s new… Speeding up task analysis in Treejack 🚤 Customer feedback and research have shown that users analyse results in Treejack in a task-by-task manner. To better support this way of working, we’ve updated Treejack... View Article
Make your investment in UX research go further
Want to make your investment in UX research go further? If you’re feeling the heat from shrinking resources or budgets but know the value of UX research, sharing the ‘research love’ might be a good approach. Bring your stakeholders into the research fold by involving them in all or part of the process. Don’t just... View Article
Live training: How to benchmark an existing site structure using Treejack
If you missed our live training, don’t worry, we’ve got you covered! In this session, our product experts Katie and Aidan discuss why, how and when to benchmark an existing structure using Treejack. They also talk through some benchmarking use cases, demo how to compare tasks between different studies, and which results are most helpful.
Back your investment in UX research
Thinking about putting that big UX research project on hold for now as part of cost cutting? Unsure how to respond to questions around the value of UX research in light of concerns raised by your organization around spending? In tough economic times it’s tempting to adopt a double down mentality and view UX research... View Article
Different ways to test information architecture
We all know that building a robust information architecture (IA) can make or break your product. And getting it right can rely on robust user research. Especially when it comes to creating human-centered, intuitive products that deliver outstanding user experiences. But what are the best methods to test your information architecture? To make sure that... View Article
Compare task results in Treejack
We’ve added a new comparison feature to Treejack that allows you to compare two tasks from two different tree tests without even having to leave the results page.
Card Sorting vs Tree Testing: what's the best?
A great information architecture (IA) is essential for a great user experience (UX). And testing your website or app’s information architecture is necessary to get it right. Card sorting and tree testing are the very best UX research methods for exactly this. But the big question is always: which one should you use, and when?... View Article
UX research methods for each product phase
What is UX research? User experience (UX) research, or user research as it’s commonly referred to, is an important part of the product design process. Primarily, UX research involves using different research methods to gather information about how your users interact with your product. It is an essential part of developing, building and launching a product... View Article
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