The Ux Industry

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6 things to consider when setting up a research practice

Setting up a dedicated research practice is fast becoming important, but where are you supposed to start? Here are 6 key things to keep in mind.

How to convince others of the importance of UX research

Convincing others of the critical nature of UX research can be one of the most difficult jobs for a user researcher. Unlike many other professions, researchers...

Looking back on 2018 with Andrew Mayfield, CEO

CEO Andrew Mayfield reflects on the epic year we've here at Optimal Workshop, including our move to self-managing squads and our trip to the Wairarapa.

World Usability Day 2018: 6 examples of bad design and how to improve them

Our blog post for World Usability Day 2018, featuring 6 examples of bad design on different websites and how to improve them.

How to define and refine ontology

Ontology is a big part of developing an information architecture. Read on to see some examples (including one lesson we learned at Optimal Workshop!), and find...

How to become a more valuable UX professional: 3 factors to increase your worth

What does it take to show that you're a valuable UXer at your workplace? Krispian Emert shares a few tips that you can easily act on.

Squirrel shoes, yoga and spacesuits: My experience at CanUX 2017

Kat Hardisty, our very own discovery lead, was invited to speak at CanUX 2017. Read her experience speaking at and attending this awesome conference in Ottawa.

A look back on UX New Zealand 2017: Value, sprints, collaboration and more

Didn't manage to snag a ticket to this year's UX New Zealand? No worries, we've put together some highlights for you including links to videos and slides.

Optimal Workshop on the road: How we’ve made it work remotely

Recently, a few members of the Optimal Workshop worked remotely in various places around the world. See how we managed our work remotely here!

Why data is becoming the albatross around your neck

Before his talk at UX New Zealand 2017, Ian Howard shares his thoughts on how people use data when making important decisions.