Research Stories

THE LATEST

My journey running a design sprint

At Optimal Workshop, we're experimenters at heart. Recently, we jumped at the chance to run a design sprint — learn more about how we did it here.

The information architecture of libraries part 2:  Library of Congress Classification

We're taking another look at libraries and information architecture. In this second part of the series, it's the Library of Congress Classification system's...

Arts, crafts and user feedback: How to engage your team through creative play

Getting other team members engaged in user research can be tricky. Kelly, one of our designers, led a workshop that makes learning about customer feedback a...

Form review: IRS US Individual Income Tax Return 2016 Form

Nobody really likes filling in tax forms, especially when they're as confusing as this one from the IRS! Check out this first-click test we ran on a form.

Website review: ASOS

This week we used Treejack and OptimalSort together to test ASOS — a giant online shopping website for clothing and accessories. Check out what we found here!

Why data is becoming the albatross around your neck

Before his talk at UX New Zealand 2017, Ian Howard shares his thoughts on how people use data when making important decisions.

Utilizing card sorts for brand research

Logos are an important extension of your brand. But how do you research your logo design ideas? David explains how he used OptimalSort for brand research.

How to find your voice

Your brand's voice is an important part of your users' experience. Kah Chan shares some tips for finding your voice before his talk at UX New Zealand 2017.

You know you’re not collaborating when…

When you're busy working on team projects, it's easy to forget how to work effectively. Ruth Keiry shares her tips for collaborating better with your team.

What I learned while designing an ecosystem

Designing an ecosystem can be a tricky feat. From hierarchies to branding, there is a lot you need to think about between apps. Read Lucy Denton's journey here.