Research Stories

THE LATEST

How to run fast and affordable usability tests with hard-to-reach, high-earning users

Recruiting participants for usability studies can be tricky, but there are ways around this hurdle. Read on to find out UX Agony Aunt's advice!

Questions for Questions: How we surveyed our users about our new tool

Upon the launch of our new online survey tool, Questions, we sent out a short survey to see what you all use online surveys for. Read on for the...

Tree testing in the design process — Part 2: The design phase

After explaining how tree testing fits into the research phase in part one of this series, Dave O'Brien now tells us where it sits within the design...

A conversation on virtual reality: The past, the present, and beyond

Senior UX designer Shane Goodwin discusses virtual reality and what's in store for it in the future, ahead of his UX New Zealand 2016 presentation.

Automation fascination

Senior UX designer Jenn Downs discusses her fascination with automation, ahead of her presentation at UX New Zealand 2016.

A snapshot of Optimal Workshop customers

We recently invited a number of our researchers to complete a survey in order to develop a wider snapshot of how people use our tools.

Card descriptions: Testing the effect of contextual information in card sorts

Card sorts are in essence a simple technique, however it’s the details of the sort that can determine the quality of your results.

How many people use search over navigation?

Search or navigation: which do people use more? It's hard to say, but both features need to be at their best to give your users an optimal experience.

Treejack takes a trip with American Airlines

Airlines need to ensure their digital channels are delivering a great user experience. Read on to see how we tested American Airlines with Treejack.

How to create use cases

If you haven’t had a chance to employ use cases into your planning processes yet, now’s your chance to learn the basics and start creating.