At Optimal Workshop, we're experimenters at heart. Recently, we jumped at the chance to run a design sprint — learn more about how we did it here.
We're taking another look at libraries and information architecture. In this second part of the series, it's the Library of Congress Classification system's...
Getting other team members engaged in user research can be tricky. Kelly, one of our designers, led a workshop that makes learning about customer feedback a...
Nobody really likes filling in tax forms, especially when they're as confusing as this one from the IRS! Check out this first-click test we ran on a form.
This week we used Treejack and OptimalSort together to test ASOS — a giant online shopping website for clothing and accessories. Check out what we found here!
Before his talk at UX New Zealand 2017, Ian Howard shares his thoughts on how people use data when making important decisions.
Logos are an important extension of your brand. But how do you research your logo design ideas? David explains how he used OptimalSort for brand research.
Your brand's voice is an important part of your users' experience. Kah Chan shares some tips for finding your voice before his talk at UX New Zealand 2017.
When you're busy working on team projects, it's easy to forget how to work effectively. Ruth Keiry shares her tips for collaborating better with your team.
Designing an ecosystem can be a tricky feat. From hierarchies to branding, there is a lot you need to think about between apps. Read Lucy Denton's journey here.