Research Stories

THE LATEST

Form review: IRS US Individual Income Tax Return 2016 Form

Nobody really likes filling in tax forms, especially when they're as confusing as this one from the IRS! Check out this first-click test we ran on a form.

Website review: ASOS

This week we used Treejack and OptimalSort together to test ASOS — a giant online shopping website for clothing and accessories. Check out what we found here!

Why data is becoming the albatross around your neck

Before his talk at UX New Zealand 2017, Ian Howard shares his thoughts on how people use data when making important decisions.

Utilizing card sorts for brand research

Logos are an important extension of your brand. But how do you research your logo design ideas? David explains how he used OptimalSort for brand research.

How to find your voice

Your brand's voice is an important part of your users' experience. Kah Chan shares some tips for finding your voice before his talk at UX New Zealand 2017.

You know you’re not collaborating when…

When you're busy working on team projects, it's easy to forget how to work effectively. Ruth Keiry shares her tips for collaborating better with your team.

What I learned while designing an ecosystem

Designing an ecosystem can be a tricky feat. From hierarchies to branding, there is a lot you need to think about between apps. Read Lucy Denton's journey here.

7 ways to get other departments into user research

It can be difficult getting other departments involved in user research. Anna Lee Anda shares seven tips to help you get started, ahead of her UXNZ2017 talk.

Design in the Iron Cage: Part II

In part two of his series, Michael Palmyre explains how to break out of the iron cage and how to see the world differently.

How to choose the right sprint problem

Design sprints can be a useful way to come up with solutions. But how do you pick something to sprint in the first place? Lisa Jansen shares her advice.