Research Methods

THE LATEST

Website review: Sephora US website footer

We take a look at global beauty giant Sephora using both Treejack and OptimalSort together. Except this time, we're just testing the footer of the US website!

Website review: ASOS

This week we used Treejack and OptimalSort together to test ASOS — a giant online shopping website for clothing and accessories. Check out what we found here!

How to develop a taxonomy for your information architecture

Learn what a taxonomy is and how it relates to information architecture. Plus, read how to create one using card sorting and tree testing.

Why data is becoming the albatross around your neck

Before his talk at UX New Zealand 2017, Ian Howard shares his thoughts on how people use data when making important decisions.

Helping developers develop empathy at Atlassian

Did you know that Atlassian ecosystem apps are mostly created by third-party companies? See how Atlassian teach their developers empathy to create better apps!

5 ways to increase user research in your organization

Laura and Brandon from Viget share a few tips for helping to increase user research across your organization by involving your team.

Utilizing card sorts for brand research

Logos are an important extension of your brand. But how do you research your logo design ideas? David explains how he used OptimalSort for brand research.

Planning a tree test: Part II

Following from part one of this tree testing series, Dave O'Brien shares tips for planning for problems and figuring out roles amongst your team.

Tips for conducting international user research

About to do some user research in a country you've never been to? Read Alessandra's experience and tips on conducting international user research here.

7 ways to get other departments into user research

It can be difficult getting other departments involved in user research. Anna Lee Anda shares seven tips to help you get started, ahead of her UXNZ2017 talk.