Mixed methods research combines the qualitative richness of different people's experiences and behavioral insights with valuable, tangible quantitative metrics...
We've been working hard on a fresh new look and features for our qualitative research tool Reframer. Learn more about them here!
Ahead of her presentation at UX New Zealand 2017, Amanda Stockwell explains when to use guerilla participant recruitment.
If you're making changes to your information architecture, how do you know if it is successful? Read on to find out how to benchmark your current IA.
Michael Palmyre Joined us the Optimal Workshop Roadshow in Sydney to talk about value, its different meanings, and how it relates to experience design.
We've added a few things to the way you create, use and manage tags in Reframer. Read on to learn more!
Customer journey mapping is a powerful tool in understanding your users. It helps raise awareness of their experience among clients and colleagues.
We're excited to announce a brand new feature for closed and hybrid card sorts in OptimalSort: category card limits! Read on to find out more.
Building rapport with a research participant can be a big challenge for interviewers. Read on for some tips on how to make your interviewee feel more at ease.
Want to learn how to be a better user interviewer? Check out this feedback from a long time interviewee for some tips to keep in mind during your next session.