Qualitative Research

THE LATEST

What is mixed methods research?

Mixed methods research combines the qualitative richness of different people's experiences and behavioral insights with valuable, tangible quantitative metrics...

Building a brand new experience for Reframer

We've been working hard on a fresh new look and features for our qualitative research tool Reframer. Learn more about them here!

When to go guerilla with recruiting

Ahead of her presentation at UX New Zealand 2017, Amanda Stockwell explains when to use guerilla participant recruitment.

How to benchmark your information architecture

If you're making changes to your information architecture, how do you know if it is successful? Read on to find out how to benchmark your current IA.

Are we using design to make the world a less valuable place?

Michael Palmyre Joined us the Optimal Workshop Roadshow in Sydney to talk about value, its different meanings, and how it relates to experience design.

New to Reframer: Tag groups and custom colors

We've added a few things to the way you create, use and manage tags in Reframer. Read on to learn more!

How to get started with customer journey mapping

Customer journey mapping is a powerful tool in understanding your users. It helps raise awareness of their experience among clients and colleagues.

New feature: Category card limits

We're excited to announce a brand new feature for closed and hybrid card sorts in OptimalSort: category card limits! Read on to find out more.

How to build rapport in a user interview

Building rapport with a research participant can be a big challenge for interviewers. Read on for some tips on how to make your interviewee feel more at ease.

5 lessons user researchers can learn from a longtime interviewee

Want to learn how to be a better user interviewer? Check out this feedback from a long time interviewee for some tips to keep in mind during your next session.