Optimal Workshop

THE LATEST

New feature for Questions: Logic

We’ve just added an exciting new feature to Questions – survey logic. Learn what it is, why it’s useful and how we implemented it.

Looking back on 2018 with Andrew Mayfield, CEO

CEO Andrew Mayfield reflects on the epic year we've here at Optimal Workshop, including our move to self-managing squads and our trip to the Wairarapa.

How to interpret your card sort results Part 2: closed card sorts and next steps

This article explains how to interpret and analyze the results from closed card sorts using OptimalSort from OptimalWorkshop.

How to interpret your card sort results Part 1: open and hybrid card sorts

This article explains how to interpret and analyze the results from open and hybrid card sorts using OptimalSort from OptimalWorkshop.

Better research with Optimal Workshop and MURAL

Research and design has changed over time, thanks to technology. Read on to find out how to do better research for design with Optimal Workshop and MURAL.

Just published: A free book-length guide to tree testing

Tree testing guru Dave O'Brien has just launched his brand new, comprehensive wiki "Tree testing for websites". Have a read and share your thoughts!

How to run fast and affordable usability tests with hard-to-reach, high-earning users

Recruiting participants for usability studies can be tricky, but there are ways around this hurdle. Read on to find out UX Agony Aunt's advice!

Questions for Questions: How we surveyed our users about our new tool

Upon the launch of our new online survey tool, Questions, we sent out a short survey to see what you all use online surveys for. Read on for the results!

The unicorn is dead: Soft skills trump coding skills

What are soft skills? Why are they important? Paul Sherman shares his thoughts and opinions before his presentation at UX New Zealand 2016.

From A to UX

How can you succeed when making a change? Before her talk at UX New Zealand 2016 Stephanie Wilson explains how she brought UX practices to her workplace.