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Squirrel shoes, yoga and spacesuits: My experience at CanUX 2017

Kat Hardisty, our very own discovery lead, was invited to speak at CanUX 2017. Read her experience speaking at and attending this awesome conference in Ottawa.

10 information architecture traps we all fall into: Part 2

In part 2 of this series, Ashlea discusses 5 more information architecture traps that we can all easily fall into and how to avoid them.

10 information architecture traps we all fall into: Part 1

Whether you're a beginner UXer or a bit more experienced, it can be super easy to fall into any of these 10 information architecture traps.

A look back on UX New Zealand 2017: Value, sprints, collaboration and more

Didn't manage to snag a ticket to this year's UX New Zealand? No worries, we've put together some highlights for you including links to videos and slides.

How to interview users

User interviews are both an art and a science. Read on to learn about best practices from our User Researcher Ania.

Optimal Workshop on the road: How we’ve made it work remotely

Recently, a few members of the Optimal Workshop worked remotely in various places around the world. See how we managed our work remotely here!

Best practices for creating a tree test

Thinking of creating a tree test for your information architecture? Make sure you read these best practices before you get started!

Planning a tree test: Part II

Following from part one of this tree testing series, Dave O'Brien shares tips for planning for problems and figuring out roles amongst your team.

How to find your voice

Your brand's voice is an important part of your users' experience. Kah Chan shares some tips for finding your voice before his talk at UX New Zealand 2017.

3.5 Lean UX hacks to help you succeed in large organizations

Work in a large enterprise? Read Greg Nudelman's three-and-a-half lean UX hacks to make design and research more efficient and collaborative in your workplace.