Industry Insights

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How to get started with customer journey mapping

Customer journey mapping is a powerful tool in understanding your users. It helps raise awareness of their experience among clients and colleagues.

Discovery projects: Finding out what we don’t know

Over the past few months we've been working on a Discovery Project. Read on to find out what this is and how we did it.

Just published: A free book-length guide to tree testing

Tree testing guru Dave O'Brien has just launched his brand new, comprehensive wiki "Tree testing for websites". Have a read and share your thoughts!

Questions for Questions: How we surveyed our users about our new tool

Upon the launch of our new online survey tool, Questions, we sent out a short survey to see what you all use online surveys for. Read on for the...

Tree testing in the design process — Part 2: The design phase

After explaining how tree testing fits into the research phase in part one of this series, Dave O'Brien now tells us where it sits within the design...

How we support the Optimal Workshop community

As a member of the Customer Success Team, I strive to ensure our customers are successful with the research they’re doing. To do this, I use Intercom.

User research in an agile environment

How does user research work in a business that has adopted the agile methodology? Our Sales Director James Wood explains.

How to introduce better research practices

How can you convince your boss or coworkers to take on better research practices? And why is this important? Read on to find out.

3 ways you can use online surveys in your UX research

Online survey tools can help you with remote user testing and other UX research. Read on to find out how you can use Questions to complement your...

A snapshot of Optimal Workshop customers

We recently invited a number of our researchers to complete a survey in order to develop a wider snapshot of how people use our tools.