It's no secret that user-centered design is continuing to grow in organizations across the globe. But, this also means we'll need effective leaders to guide...
Getting other team members engaged in user research can be tricky. Kelly, one of our designers, led a workshop that makes learning about customer feedback a...
Kat Hardisty, our very own discovery lead, was invited to speak at CanUX 2017. Read her experience speaking at and attending this awesome conference in Ottawa.
In part 2 of this series, Ashlea discusses 5 more information architecture traps that we can all easily fall into and how to avoid them.
Whether you're a beginner UXer or a bit more experienced, it can be super easy to fall into any of these 10 information architecture traps.
Didn't manage to snag a ticket to this year's UX New Zealand? No worries, we've put together some highlights for you including links to videos and slides.
User interviews are both an art and a science. Read on to learn about best practices from our User Researcher Ania.
Recently, a few members of the Optimal Workshop worked remotely in various places around the world. See how we managed our work remotely here!
Thinking of creating a tree test for your information architecture? Make sure you read these best practices before you get started!
Following from part one of this tree testing series, Dave O'Brien shares tips for planning for problems and figuring out roles amongst your team.