First Click Testing

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67 ways to use the Optimal Workshop Suite of user research tools

Got a spare few minutes to get creative with The Optimal Workshop Suite? Here's a list of 67 ideas to get you started!

How to test paper prototypes with users

Paper prototypes are an awesome way to introduce research early in the design process. They’re cheap, useful, and testing them is actually kind of...

Treejack takes a trip with American Airlines

Airlines need to ensure their digital channels are delivering a great user experience. Read on to see how we tested American Airlines with Treejack.

A guide to conducting a heuristic evaluation

Before you dive into your own heuristic evaluation, take some time to learn what they are, what’s involved, and how to conduct one.

A short guide to personas

Learn the basics of personas and how to validate them using our very own Chalkmark.

Is closed card sorting an outdated technique for IA?

There are many different techniques to evaluate information architecture, and some of them overlap regarding the insights they provide.

Web usability guide

There’s no doubt usability is a key element of all great user experiences, how do we apply and test usability principles for a website?

Around the world in 80 burgers—when Chalkmark met McDonald’s

McDonald’s a good grilling by testing ten of its country-specific websites’ home pages in one Chalkmark study.

The remote testing tool that keeps on giving: When Chalkmark met Coca-Cola

Ashlea McKay takes a deep look at world-famous Coca Cola using our very own remote testing tool Chalkmark.

All grown up: what first-click testing can teach us about an enterprise

Enterprises change organically over time. So what can first click testing, using Optimal Workshop's Chalkmark, tell us about enterprise?