Data Analysis

THE LATEST

Is closed card sorting an outdated technique for IA?

There are many different techniques to evaluate information architecture, and some of them overlap regarding the insights they provide.

Anatomy of a website: website architecture

New to website architecture and not sure where to start? Check out some of our tips for developing a plan and using our remote-testing tool Treejack.

Taking better notes for better sensemaking

This post makes suggestions for practitioners as part of observing users during UX interviews.

Reframer strikes a chord ... diagram

I've created two new data visualizations for your Reframer projects.

Behind the scenes of UX work on Trade Me's CRM system

Behind the scenes of UX work on Trade Me's CRM system.

Collating your user testing notes: Patterns, themes, and insights gained from scoring, tagging and merging

Collating your user testing notes: Patterns, themes, and insights gained from scoring, tagging and merging.

Conversations lead to actions, reports lead to filing cabinets

There are three types of conversations that occur during a usability study: in your head, with the participant, and with the team.

How to record qualitative observations

Dr David Travis shares insights into how to record and make use of observations from a user research sessions. He explores what an observation actually is, how...

Does the first click really matter? Treejack says yes

A paper published in 2009 established a positive link between first clicks and task success in scenario-based user tests. We've analyzed missions of tree test...

"What books do you recommend on quantitative analysis of user tests?"

Here's Matt from Optimal Workshop with a short video on stand-out books.