Data Analysis

THE LATEST

Arts, crafts and user feedback: How to engage your team through creative play

Getting other team members engaged in user research can be tricky. Kelly, one of our designers, led a workshop that makes learning about customer feedback a...

Website review: ASOS

This week we used Treejack and OptimalSort together to test ASOS — a giant online shopping website for clothing and accessories. Check out what we found here!

How to get started with customer journey mapping

Customer journey mapping is a powerful tool in understanding your users. It helps raise awareness of their experience among clients and colleagues.

67 ways to use the Optimal Workshop Suite of user research tools

Got a spare few minutes to get creative with The Optimal Workshop Suite? Here's a list of 67 ideas to get you started!

A snapshot of Optimal Workshop customers

We recently invited a number of our researchers to complete a survey in order to develop a wider snapshot of how people use our tools.

Card descriptions: Testing the effect of contextual information in card sorts

Card sorts are in essence a simple technique, however it’s the details of the sort that can determine the quality of your results.

Treejack takes a trip with American Airlines

Airlines need to ensure their digital channels are delivering a great user experience. Read on to see how we tested American Airlines with Treejack.

A quick analysis of feedback collected with OptimalSort

Your participants in OptimalSort can leave comments, which allows you to get the most out of your remote card sorting studies.

Testing FAQs with people who don’t use your site

Do FAQs add value to your site, or are they unnecessary? Here, we analyze the Active Kids FAQ page with our tree testing tool Treejack.

How Andy is using OptimalSort to prioritize our product improvements

Our new Product Manager Andy has taken on the task of prioritizing product improvements using our very own OptimalSort.