This week we used Treejack and OptimalSort together to test ASOS — a giant online shopping website for clothing and accessories. Check out what we found here!
Customer journey mapping is a powerful tool in understanding your users. It helps raise awareness of their experience among clients and colleagues.
Got a spare few minutes to get creative with The Optimal Workshop Suite? Here's a list of 67 ideas to get you started!
We recently invited a number of our researchers to complete a survey in order to develop a wider snapshot of how people use our tools.
Card sorts are in essence a simple technique, however it’s the details of the sort that can determine the quality of your results.
Airlines need to ensure their digital channels are delivering a great user experience. Read on to see how we tested American Airlines with Treejack.
Your participants in OptimalSort can leave comments, which allows you to get the most out of your remote card sorting studies.
Do FAQs add value to your site, or are they unnecessary? Here, we analyze the Active Kids FAQ page with our tree testing tool Treejack.
Our new Product Manager Andy has taken on the task of prioritizing product improvements using our very own OptimalSort.
There are many different techniques to evaluate information architecture, and some of them overlap regarding the insights they provide.