Logos are an important extension of your brand. But how do you research your logo design ideas? David explains how he used OptimalSort for brand research.
What good is having an intranet if it's not designed well? Brian Lamb shares his tips on how to put your employees first when creating an intranet IA.
About to launch a remote card sort? Before you do, make sure you tick off some of these crucial things!
Over the last nine months, our development team has been working hard rewriting OptimalSort. Here's a quick look into our journey!
We're excited to announce a brand new feature for closed and hybrid card sorts in OptimalSort: category card limits! Read on to find out more.
After explaining how tree testing fits into the research phase in part one of this series, Dave O'Brien now tells us where it sits within the design phase.
Got a spare few minutes to get creative with The Optimal Workshop Suite? Here's a list of 67 ideas to get you started!
Every facet of design — research, information architecture, visual design, content strategy — affects everything else. Read on to find out how.
Card sorts are in essence a simple technique, however it’s the details of the sort that can determine the quality of your results.
Before you dive into your own heuristic evaluation, take some time to learn what they are, what’s involved, and how to conduct one.