The New Zealand Innovators Awards 2012

Good news! We're really excited to be finalists in the New Zealand Innovator Awards 2012 for our work building and commercialising Treejack.

Many thanks to all our wonderful customers for your support and feedback over the past 3 years as we've built Treejack together from a concept to an amazingly useful tool.

Optimal Workshop was recently announced a finalist in the Innovation in Information Communications Technology category.

From the awards website:

There are many innovations in our world that go unrecognised, yet have become a regular and essential part of our daily lives. The New Zealand Innovators Awards seeks to unearth & celebrate the great innovations, inventors and organisations that have invested in developing new products, services and ventures as well as improving the performance of their people & teams.

In our submission, we said:

We introduced Treejack to help people validate their proposed new information architecture (IA) designs before going ahead and implementing them but we’ve found that people are also using the tool for benchmarking, for testing multiple alternative options and as a regular measurement activity. Not just for validating large changes. This has meant a gradual but pivotal shift in the way many of our customers are doing their day-to-day work. Treejack provides our customers with real numbers they can take to management for decision making on what might otherwise have seemed to be the domain of a copywriter or graphic designer. With Treejack people can measure the impact of changes to their IA.

We are proud to have played a role in impacting how information architects work and the time and frustration we’ve saved humanity trying to find information on websites.

May I please here give a big thanks and acknowledgement to our users and customers. In a truly user-centric way our innovation has been informed and guided throughout by your feedback and input. And this is the way we’ll continue working in the future.

A total commitment to user experience is one of the best ways to innovate and bring products to market. We're really very pleased to have been recognised in these awards.

The winners are announced tonight. I'd better hit that publish button.

Published on Oct 12, 2012
Andrew Mayfield

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