User experience (UX) refers to someone’s thoughts, attitudes and emotions about using a product or service.

The latest in UX

How to conduct a user interview

Sitting down in front of your customers can be daunting, but you’ll gain a level of insight and detail that really is tough to beat.

11 min read
A beginner’s guide to qualitative and quantitative research

In the field of user research, every method is either qualitative, quantitative, and there can oftern be some confusion around when to use what methods. Learn more about when and why you'd want to use qualitative or quantitative research methods.

6 min read