Sitting down in front of your customers can be daunting, but you’ll gain a level of insight and detail that really is tough to beat.
User experience (UX) refers to someone’s thoughts, attitudes and emotions about using a product or service.
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In the field of user research, every method is either qualitative, quantitative, and there can oftern be some confusion around when to use what methods. Learn more about when and why you'd want to use qualitative or quantitative research methods.
This article provides 6 key things to keep in mind when setting up a research practice.
We asked our user researchers for their favorite TED talks for people getting started in the UX space.
Whether it’s a designer, manager, developer or copywriter, everyone wants to see the product reach its full potential.
Let's dive into the what and why of mixed methods research and cover a few examples of the approach.