User experience (UX) design is the process of improving user satisfaction with a product by focusing on things like usability and accessibility.
Simply put, ResearchOps is about making sure your research operations are robust, thought through and managed. Having systems and processes around your UX research and your team keep everyone (and everything) organized. Making user research projects quicker to get started and more streamlined to run. And robust sharing, socializing, and knowledge storage means that everyone... View Article
Usability experts play an essential role in the user interface design process by evaluating the usability of digital products from a very important perspective – the users! Usability experts utilize various techniques such as heuristic evaluation, usability testing, and user research to gather data on how users interact with digital products and services. This data... View Article
User research is vital to the product development process as it helps product teams understand their users’ needs, behaviors, preferences, and pain points. By gathering insights from various research methods, such as user interviews, surveys, usability testing, and analytics data, product teams can make informed decisions based on evidence, rather than assumptions or personal opinions.... View Article
In many ways, Information architecture (IA) is the backbone of a digital product or service. It is a conceptual structure for information, designed in a way that allows users to navigate and interact with it in a meaningful way. This is done by organizing, structuring, and labeling content that is intuitive for users. IA considers... View Article
When we first think of a beautiful website or app design, we rarely think of content structures, labels, and categories. But that’s exactly where great design and seamless user experiences begin. Beneath fancy fonts, layout, colors, and animations are the real heroes of user-centric design – information architecture and navigation. Information architecture (IA) is like... View Article
Are your users engaged in your website? The success of your website will largely depend on your answer. After all, engaged users are valuable users; they keep coming back and will recommend your site to colleagues, friends, and family. So, if you’re not sure if your users are engaged or not, consider looking into your... View Article
User experience (UX) is the pointy end of website design. Great UX validates a lot of hard work behind the scenes, but poor UX will quickly render it useless. Why? Users are becoming more and more impatient. If they can’t find what they’re looking for, or interactions aren’t intuitive, they’ll simply leave as quickly as... View Article
The term ‘usability’ captures sentiments of how usable, useful, enjoyable, and intuitive a website or app is perceived by users. By its very nature, usability is somewhat subjective. But what we’re really looking for when we talk about usability is how well a website can be used to achieve a specific task or goal. Using... View Article
Understanding your customers is central to any organization which wants to deliver an outstanding experience. But how do you understand your customers better? Tailoring their experience with your products and your organization to suit them should include a customer journey map. It doesn’t mean your organization needs a brightly colored, fully designed infographic that outlines... View Article
Information architecture is so much more than finding your way around a website or app. IA should be considered the foundation of a great user experience. The planning and consideration that goes into how information is organized labeled, and named. Once this foundation is laid, the user interface is what sits above and allows users... View Article