User experience (UX) design is the process of improving user satisfaction with a product by focusing on things like usability and accessibility.
Are your users engaged in your website? The success of your website will largely depend on your answer. After all, engaged users are valuable users; they keep coming back and will recommend your site to colleagues, friends, and family. So, if you’re not sure if your users are engaged or not, consider looking into your... View Article
The term ‘usability’ captures sentiments of how usable, useful, enjoyable, and intuitive a website or app is perceived by users. By its very nature, usability is somewhat subjective. But what we’re really looking for when we talk about usability is how well a website can be used to achieve a specific task or goal. Using... View Article
Simply put, ResearchOps is about making sure your research operations are robust, thought through and managed. Having systems and processes around your UX research and your team keep everyone (and everything) organized. Making user research projects quicker to get started and more streamlined to run. And robust sharing, socializing, and knowledge storage means that everyone... View Article
Understanding your customers is central to any organization which wants to deliver an outstanding experience. But how do you understand your customers better? Tailoring their experience with your products and your organization to suit them should include a customer journey map. It doesn’t mean your organization needs a brightly colored, fully designed infographic that outlines... View Article
Information architecture is so much more than finding your way around a website or app. IA should be considered the foundation of a great user experience. The planning and consideration that goes into how information is organized labeled, and named. Once this foundation is laid, the user interface is what sits above and allows users... View Article
Ever wondered what the relationship is between information architecture (IA) and UX? Simply put, IA is the foundation of UX. We outline why. What is Information Architecture? According to Abby Covert, a leader in the field of information architecture, IA is ‘the way we arrange the parts to make sense of the whole.’ This can relate... View Article
What is information architecture? According to Abby Covert, a leader in the field of information architecture, IA is ‘the way we arrange the parts to make sense of the whole.’ Information architecture (IA) is found in every digital product, from websites and apps to an intranet. For the purposes of this article we focus on... View Article
Designing for a mobile app is quite different to designing for websites. The content may be similar (even the same) but the intent for users is likely to be different, as are the environments and occasions they use them. When designing for mobile the information architecture (IA) uses a different set of rules. The key... View Article
Knowing and understanding why and how your users use your product can be invaluable for getting to the nitty gritty of usability. Where they get stuck and where they fly through. Delving deep with probing questions into motivation or skimming over looking for issues can equally be informative. Usability testing can be done in several... View Article
James Erwin fell into the world of information architecture (IA) by accident earlier in his design career and it’s fuelled his curiosity ever since. We talk to him about his design journey, his obsession with understanding where IA and UX meet, and his approach to product design at Optimal Workshop. You go by the title... View Article