User research

The latest in User research

The only qualitative research tool you need is here

The only tool you need to power your entire qualitative research workflow is here. We’re excited to announce the new and improved Reframer is now live for all customers! What is qualitative research? It’s an integral part of any research journey. Think: customer or stakeholder interviews, prototype testing, A/B testing, moderated interviews, and open-ended questions.... View Article

4 min read
Why user research is essential for product development

Many organizations are aware that staying relevant essential for their success. This can mean a lot of things to different organizations. What it often means is coming up with plenty of new, innovative ideas and products to keep pace with the demands and needs of the marketplace. It also means keeping up with the expectations... View Article

4 min read