The Age of the Customer is here. In every industry across the globe, UX professionals now dictate the terms, placing customers at the heart of every design decision.
The latest in User Experience
Discovery research helps you to gather a range of insights about the opportunities in front of you and better define exactly what problem you need to solve.
After you’ve run a discovery project, you and your team will have a much more comprehensive understanding of the problem you’re trying to solve.
For many UX designers and UXers working in technology, The Social Dilemma likely raised some uncomfortable questions about the nature of their work.
Marketers can learn a lot from their colleagues in user research. It’s really all about taking a user- and research- first approach to your marketing.
Having a detailed UX research plan helps you keep your overarching research goals in mind as you work through the logistics of a research project.