"Could I A/B test two content structures with Treejack?!"
You've got two large content structures you'd like to A/B test. Is Treejack appropriate?
Tree testing
Tree testing is a usability technique that can help you evaluate the findability of topics on a website.
The latest in Tree testing
Is closed card sorting an outdated technique for IA?
There are a number of ways to evaluate an IA. Is card sorting still a useful method?
Anatomy of a website: website architecture
Are you new to website architecture but not sure where to start? This article provides useful some tips.
Web usability guide
How do we apply and test usability principles for a website? Let's find out.
"Could I A/B test two content structures with Treejack?!"
You've got two large content structures you'd like to A/B test. Is Treejack appropriate?
Does the first click really matter? Treejack says yes
We used our extensive database of tree test results to prove a study done in 2009.
Teacher taxonomy: What tree testing told us about our website
Find out about Bloomboard's adventures in tree testing.
A Matter of Life and Death: Finding content on Manchester United's website
Justin Darley puts the Manchester United website to the test using Treejack.
Tree testing and card sorting Yelp's support content
Take a look at this exploration of Yelp's website content using Treejack and OptimalSort.
Can remote tree testing predict moderated results? A fascinating study by a UX expert
Lisa Fast looks at whether remote tree testing is able to predict moderated results.
How to Spot and Destroy Evil Attractors in Your Tree (Part 1)
Poor headings and labels can lure participants to the wrong answer. We call these 'evil attractors'.
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