"Could I A/B test two content structures with Treejack?!"
You've got two large content structures you'd like to A/B test. Is Treejack appropriate?
Tree testing
Tree testing is a usability technique that can help you evaluate the findability of topics on a website.
The latest in Tree testing
67 ways to use the Optimal Workshop Suite of user research tools
Here are some of the many, many ways to make use of the Optimal Workshop platform.
Tree testing in the design process — Part 1: The research phase
How should you use tree testing during the research phase of your project?
Treejack takes a trip with American Airlines
What happened when Treejack took a trip with the American Airlines website? It's time to find out!
A guide to conducting a heuristic evaluation
Anyone working in the UX industry has, at some point in their career, come across the term ‘heuristic evaluation’.
How to do an A/B test
Chances are you’ve come across the term A/B testing. Here's how to to run one!
Testing FAQs with people who don’t use your site
Frequently asked question pages. Love them or hate them, I don’t think they’re going anywhere anytime soon.
Which comes first: card sorting or tree testing?
A common question for many user researchers is "What method should I start with?".
Is closed card sorting an outdated technique for IA?
There are a number of ways to evaluate an IA. Is card sorting still a useful method?
Anatomy of a website: website architecture
Are you new to website architecture but not sure where to start? This article provides useful some tips.
Web usability guide
How do we apply and test usability principles for a website? Let's find out.
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