
"Could I A/B test two content structures with Treejack?!"
You've got two large content structures you'd like to A/B test. Is Treejack appropriate?
Tree testing is a usability technique that can help you evaluate the findability of topics on a website.
You've got two large content structures you'd like to A/B test. Is Treejack appropriate?
Here's what happened when the IRS met Treejack.
Footers are an important part of online shopping websites. It’s often where we find essential information and answers.
Here's what happened when we put ASOS’ US website to the test using the Optimal Workshop suite of tools.
Let's look at when tree testing should be done and how to divvy out responsibilities among your team.
It's tempting to just dive into tree testing – but here's what you should consider first.
Running tree tests regularly helps to ensure people are able to find what they’re looking for on your site.
Steve Byrne shares a number of tips to help you get the most out of tree testing.
When is the best time to run a tree test? You may want to consider early in the design phase.
Here are some of the many, many ways to make use of the Optimal Workshop platform.
How should you use tree testing during the research phase of your project?
What happened when Treejack took a trip with the American Airlines website? It's time to find out!