"Could I A/B test two content structures with Treejack?!"
You've got two large content structures you'd like to A/B test. Is Treejack appropriate?
Tree testing
Tree testing is a usability technique that can help you evaluate the findability of topics on a website.
The latest in Tree testing
How to use our Actionable IA guide
We’ve put together a brand new Actionable IA guide that's full of ways you can fix, refine, update and test your own IA.
Pinpointing the findability of topics on your website with tree testing
Let’s explore a particular user research method that’s essential for gathering the information needed to build intuitive site navigation.
How to do advanced analysis in Treejack
User researcher Ashlea McKay runs through some of her top tips for carrying out advanced analysis in tree testing tool Treejack.
How to define and refine ontology
In an IA context, ontology refers to the meaning behind our labels, terms, language and content categories.
How to recruit for and run remote user testing
With remote user testing, you can conduct all of your tree testing, card sorting, first-click and usability testing online.
10 information architecture traps we all fall into: Part 2
Let’s take a look at the next 5 common IA traps we’ve all fallen into, how they happen and how to avoid them.
10 information architecture traps we all fall into: Part 1
Let’s take a look at 5 common IA traps we’ve all fallen into, how they happen and how to avoid them.
Ready for take-off: Best practices for creating and launching remote user research studies
When you’re on to something that works — turn it into a template!
Best practices for creating a tree test
Here all the tips and tricks you’ll need to create an effective tree test!
Website review: Sephora US website footer
Footers are an important part of online shopping websites. It’s often where we find essential information and answers.
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