You've got two large content structures you'd like to A/B test. Is Treejack appropriate?
Tree testing is a usability technique that can help you evaluate the findability of topics on a website.
Here's what happened when the IRS met Treejack.
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Here are some of the many, many ways to make use of the Optimal Workshop platform.
How should you use tree testing during the research phase of your project?
What happened when Treejack took a trip with the American Airlines website? It's time to find out!
Anyone working in the UX industry has, at some point in their career, come across the term ‘heuristic evaluation’.
Chances are you’ve come across the term A/B testing. Here's how to to run one!
Frequently asked question pages. Love them or hate them, I don’t think they’re going anywhere anytime soon.
A common question for many user researchers is "What method should I start with?".
There are a number of ways to evaluate an IA. Is card sorting still a useful method?
Are you new to website architecture but not sure where to start? This article provides useful some tips.
How do we apply and test usability principles for a website? Let's find out.