"Could I A/B test two content structures with Treejack?!"
You've got two large content structures you'd like to A/B test. Is Treejack appropriate?
Tree testing
Tree testing is a usability technique that can help you evaluate the findability of topics on a website.
The latest in Tree testing
Website review: Sephora US website footer
Footers are an important part of online shopping websites. It’s often where we find essential information and answers.
Website review: ASOS
Here's what happened when we put ASOS’ US website to the test using the Optimal Workshop suite of tools.
Planning a tree test: Part II
Let's look at when tree testing should be done and how to divvy out responsibilities among your team.
Planning a tree test: Part I
It's tempting to just dive into tree testing – but here's what you should consider first.
Why should you run a tree test?
Running tree tests regularly helps to ensure people are able to find what they’re looking for on your site.
How to get the most out of tree testing
Steve Byrne shares a number of tips to help you get the most out of tree testing.
Tree testing in the design process — Part 2: The design phase
When is the best time to run a tree test? You may want to consider early in the design phase.
67 ways to use the Optimal Workshop Suite of user research tools
Here are some of the many, many ways to make use of the Optimal Workshop platform.
Tree testing in the design process — Part 1: The research phase
How should you use tree testing during the research phase of your project?
Treejack takes a trip with American Airlines
What happened when Treejack took a trip with the American Airlines website? It's time to find out!
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