
"Could I A/B test two content structures with Treejack?!"
You've got two large content structures you'd like to A/B test. Is Treejack appropriate?
Tree testing is a usability technique that can help you evaluate the findability of topics on a website.
You've got two large content structures you'd like to A/B test. Is Treejack appropriate?
Here's what happened when the IRS met Treejack.
Let’s explore a particular user research method that’s essential for gathering the information needed to build intuitive site navigation.
User researcher Ashlea McKay runs through some of her top tips for carrying out advanced analysis in tree testing tool Treejack.
In an IA context, ontology refers to the meaning behind our labels, terms, language and content categories.
With remote user testing, you can conduct all of your tree testing, card sorting, first-click and usability testing online.
Let’s take a look at the next 5 common IA traps we’ve all fallen into, how they happen and how to avoid them.
Let’s take a look at 5 common IA traps we’ve all fallen into, how they happen and how to avoid them.
When you’re on to something that works — turn it into a template!
Here all the tips and tricks you’ll need to create an effective tree test!
Footers are an important part of online shopping websites. It’s often where we find essential information and answers.
Here's what happened when we put ASOS’ US website to the test using the Optimal Workshop suite of tools.