"Could I A/B test two content structures with Treejack?!"
You've got two large content structures you'd like to A/B test. Is Treejack appropriate?
Tree testing
Tree testing is a usability technique that can help you evaluate the findability of topics on a website.
The latest in Tree testing
How to communicate information architecture to others
Information architecture (IA) is the backbone of a great design. Here's how to tell that to others.
How to develop a taxonomy for your information architecture
We run through how to develop a taxonomy for an information architecture.
How to benchmark your information architecture
Before you change up your IA, how do you figure out whether the new navigation is any better than the existing one?
What do you prioritize when doing qualitative research?
Qualitative user research is about exploration. Exploration is about the journey, not only the destination (or outcome). Gaining information and insights about your users through interviews, usability testing, contextual, observations and diary entries.
How to find (and solve) navigation issues on your website
Get your website working harder by finding (and solving) navigational issues. Navigation that works intuitively will keep users longer, help them complete their task and keep them coming back.
Why is information architecture important to web design?
Information architecture that is tested and researched can inform great web design. Creating a simple and intuitive user experience that keeps them coming back.
How to get started with tree testing
Your website is likely the lifeblood of your organization. But what if people found it hard to navigate or use? That's where tree testing comes in, it helps take the guesswork out of information architecture, and makes building great websites easier.
How to use our Actionable IA guide
We’ve put together a brand new Actionable IA guide that's full of ways you can fix, refine, update and test your own IA.
Pinpointing the findability of topics on your website with tree testing
Let’s explore a particular user research method that’s essential for gathering the information needed to build intuitive site navigation.
How to do advanced analysis in Treejack
User researcher Ashlea McKay runs through some of her top tips for carrying out advanced analysis in tree testing tool Treejack.
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