If there’s one universal truth in user research, it’s that at some point you’re going to need to find people to actually take part in your studies. Be it a large number of participants for quantitative research or a select number for in-depth, in-person user interviews. Finding the right people (and number) of people can... View Article
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Running user research needn’t be time consuming or confusing. With the right tools user research can provide quick data driven insights to inform better products.
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Discovery research helps you to gather a range of insights about the opportunities in front of you and better define exactly what problem you need to solve.
This article is for everyone who’s ever said: “Ok, I get the value of user research, but where do I actually start?”.
Having a detailed UX research plan helps you keep your overarching research goals in mind as you work through the logistics of a research project.
ResearchOps democratizes customer insights and makes everyone take responsibility for creating great customer experiences.
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Learn about Yasmin Stewart's journey as an Experience Design Researcher at Optimal Workshop.