Tips for conducting research, collaborating with other teams and getting input from stakeholders.
Want to do great user research? Maybe you already have tons of quantitative research done through testing, surveys and checking. Data galore! Now you really want to get under the skin of your users, understand the why behind their decisions.
Qualitative user research is about exploration. Exploration is about the journey, not only the destination (or outcome). Gaining information and insights about your users through interviews, usability testing, contextual, observations and diary entries.
Mixed methods research is the biggest trending research area of 2021. Why should you be using mixed methods research? And how?
Running user research needn’t be time consuming or confusing. With the right tools user research can provide quick data driven insights to inform better products.
Regardless of how you end up tackling your market research, applying the agile principles can have a powerful influence over your approach
Getting stakeholders aligned and engaged with your research is rarely easy. In fact, it’s often one of the hardest parts of being a user researcher.
You’ve collated your data and insights. Now, it’s time to take the next step: presenting your findings back to your stakeholders.
Discovery research helps you to gather a range of insights about the opportunities in front of you and better define exactly what problem you need to solve.
After you’ve run a discovery project, you and your team will have a much more comprehensive understanding of the problem you’re trying to solve.
Marketers can learn a lot from their colleagues in user research. It’s really all about taking a user- and research- first approach to your marketing.