Getting stakeholders aligned and engaged with your research is rarely easy. In fact, it’s often one of the hardest parts of being a user researcher.
Tips for conducting research, collaborating with other teams and getting input from stakeholders.
The latest in Research strategy
You’ve collated your data and insights. Now, it’s time to take the next step: presenting your findings back to your stakeholders.
Discovery research helps you to gather a range of insights about the opportunities in front of you and better define exactly what problem you need to solve.
After you’ve run a discovery project, you and your team will have a much more comprehensive understanding of the problem you’re trying to solve.
Marketers can learn a lot from their colleagues in user research. It’s really all about taking a user- and research- first approach to your marketing.
User research shouldn’t be the domain of a select few – especially given the insights that can come from solid research practices.
Recent years have seen the rise of a number of user experience-focused roles, including UX writer and UX engineer. It’s time to add another to the mix.
This article is for everyone who’s ever said: “Ok, I get the value of user research, but where do I actually start?”.
Remote research allows you to address common diversity and inclusion challenges of in-person research, and create a better product or service as a result.
Remote research opens up a huge number of ways to empower participants and to give yourself a better chance to have a valid understanding of what’s going on.