Research strategy

Tips for conducting research, collaborating with other teams and getting input from stakeholders.

The latest in Research strategy

Highlights from Mini Con 2021 hosted by UX New Zealand

User researchers, writers, designers, marketers, and others with a passion for UX were treated to talks from some of the best in the business when they connected online for UXNZ Mini Con on November 12th. We introduce the 5 speakers of the day and highlight what they had to say.

4 min read
The art of conversation with Andrew Millar

Andrew Millar is a digital designer by trade and ardent UX advocate by day, as Head of Design at Optimal Workshop. We talk to him about the design challenge of keeping it human in the face of voice-enabled technologies that have created the likes of Siri and Alexa.

7 min read
7 common mistakes when doing user research interviews

Want to do great user research? Maybe you already have tons of quantitative research done through testing, surveys and checking. Data galore! Now you really want to get under the skin of your users, understand the why behind their decisions.

6 min read
What do you prioritize when doing qualitative research?

Qualitative user research is about exploration. Exploration is about the journey, not only the destination (or outcome). Gaining information and insights about your users through interviews, usability testing, contextual, observations and diary entries.

6 min read
Mixed methods research in 2021

Mixed methods research is the biggest trending research area of 2021. Why should you be using mixed methods research? And how?

6 min read
How to quickly and easily run user research

Running user research needn’t be time consuming or confusing. With the right tools user research can provide quick data driven insights to inform better products.

6 min read
How to present data to stakeholders

You’ve collated your data and insights. Now, it’s time to take the next step: presenting your findings back to your stakeholders.

5 min read