Regardless of how you end up tackling your market research, applying the agile principles can have a powerful influence over your approach
Tips for conducting research, collaborating with other teams and getting input from stakeholders.
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Getting stakeholders aligned and engaged with your research is rarely easy. In fact, it’s often one of the hardest parts of being a user researcher.
You’ve collated your data and insights. Now, it’s time to take the next step: presenting your findings back to your stakeholders.
Discovery research helps you to gather a range of insights about the opportunities in front of you and better define exactly what problem you need to solve.
After you’ve run a discovery project, you and your team will have a much more comprehensive understanding of the problem you’re trying to solve.
Marketers can learn a lot from their colleagues in user research. It’s really all about taking a user- and research- first approach to your marketing.
User research shouldn’t be the domain of a select few – especially given the insights that can come from solid research practices.
Recent years have seen the rise of a number of user experience-focused roles, including UX writer and UX engineer. It’s time to add another to the mix.
This article is for everyone who’s ever said: “Ok, I get the value of user research, but where do I actually start?”.
Remote research allows you to address common diversity and inclusion challenges of in-person research, and create a better product or service as a result.