Applying the agile method to market research
Regardless of how you end up tackling your market research, applying the agile principles can have a powerful influence over your approach
Research strategy
Tips for conducting research, collaborating with other teams and getting input from stakeholders.
The latest in Research strategy
Note-taking: The best tool to get stakeholders onside with your next research project
Getting stakeholders aligned and engaged with your research is rarely easy. In fact, it’s often one of the hardest parts of being a user researcher.
How to present data to stakeholders
You’ve collated your data and insights. Now, it’s time to take the next step: presenting your findings back to your stakeholders.
Discovery research: Your guide to the best methods
Discovery research helps you to gather a range of insights about the opportunities in front of you and better define exactly what problem you need to solve.
How to move from tactical to discovery research (and why you should)
After you’ve run a discovery project, you and your team will have a much more comprehensive understanding of the problem you’re trying to solve.
UX lessons you can apply to your marketing campaigns
Marketers can learn a lot from their colleagues in user research. It’s really all about taking a user- and research- first approach to your marketing.
Why marketers need to understand the value of UX research
User research shouldn’t be the domain of a select few – especially given the insights that can come from solid research practices.
The case for the UX marketer
Recent years have seen the rise of a number of user experience-focused roles, including UX writer and UX engineer. It’s time to add another to the mix.
Understanding the UX research workflow
This article is for everyone who’s ever said: “Ok, I get the value of user research, but where do I actually start?”.
Remote research allows you to reach a more diverse range of participants
Remote research allows you to address common diversity and inclusion challenges of in-person research, and create a better product or service as a result.