Putting employees at the centre of intranet information architecture
Here are some thoughts on developing intranet information architectures using the Top Tasks methodology.
Research strategy
Tips for conducting research, collaborating with other teams and getting input from stakeholders.
The latest in Research strategy
5 ways to measure UX return on investment
Return on investment (ROI) is often the term on everyone’s lips when starting a big project or even when reviewing a website. It’s especially popular with those that hold the purse strings. As UX researchers it is important to consider the ROI of the work we do and understand how to measure this. We’ve lined... View Article
Affinity mapping - an introduction
User research is key to discovering the inner workings of your users’ minds – their emotional, organizational, informative needs and desires. These are all super important to creating a user experience that is intuitive and meeting your users’ needs in a way that means they feel loved, cared for and considered. All the deep understanding... View Article
Highlights from Mini Con 2021 hosted by UX New Zealand
User researchers, writers, designers, marketers, and others with a passion for UX were treated to talks from some of the best in the business when they connected online for UXNZ Mini Con on November 12th. We introduce the 5 speakers of the day and highlight what they had to say.
The art of conversation with Andrew Millar
Andrew Millar is a digital designer by trade and ardent UX advocate by day, as Head of Design at Optimal Workshop. We talk to him about the design challenge of keeping it human in the face of voice-enabled technologies that have created the likes of Siri and Alexa.
7 common mistakes when doing user research interviews
Want to do great user research? Maybe you already have tons of quantitative research done through testing, surveys and checking. Data galore! Now you really want to get under the skin of your users, understand the why behind their decisions.
What do you prioritize when doing qualitative research?
Qualitative user research is about exploration. Exploration is about the journey, not only the destination (or outcome). Gaining information and insights about your users through interviews, usability testing, contextual, observations and diary entries.
Mixed methods research in 2021
Mixed methods research is the biggest trending research area of 2021. Why should you be using mixed methods research? And how?
How to quickly and easily run user research
Running user research needn’t be time consuming or confusing. With the right tools user research can provide quick data driven insights to inform better products.
Applying the agile method to market research
Regardless of how you end up tackling your market research, applying the agile principles can have a powerful influence over your approach