Tips for conducting research, collaborating with other teams and getting input from stakeholders.
Knowing and understanding why and how your users use your product is invaluable for getting to the nitty gritty of usability. Delving deep with probing questions into motivation or skimming over looking for issues can equally be informative. Put super simply, usability testing literally is testing how usable your product is for your users. If... View Article
The only tool you need to power your entire qualitative research workflow is here. We’re excited to announce the new and improved Reframer is now live for all customers! What is qualitative research? It’s an integral part of any research journey. Think: customer or stakeholder interviews, prototype testing, A/B testing, moderated interviews, and open-ended questions.... View Article
Many organizations are aware that staying relevant essential for their success. This can mean a lot of things to different organizations. What it often means is coming up with plenty of new, innovative ideas and products to keep pace with the demands and needs of the marketplace. It also means keeping up with the expectations... View Article
In-person moderated user testing is a valuable part of any research project. Meaning you can see first-hand how your users interact with your prototypes and products. But in-person isn’t always a viable option. What to do if your project needs user testing but it’s just not possible to get in front of your users personally? ... View Article
Here are some thoughts on developing intranet information architectures using the Top Tasks methodology.
Return on investment (ROI) is often the term on everyone’s lips when starting a big project or even when reviewing a website. It’s especially popular with those that hold the purse strings. As UX researchers it is important to consider the ROI of the work we do and understand how to measure this. We’ve lined... View Article
User research is key to discovering the inner workings of your users’ minds – their emotional, organizational, informative needs and desires. These are all super important to creating a user experience that is intuitive and meeting your users’ needs in a way that means they feel loved, cared for and considered. All the deep understanding... View Article
User researchers, writers, designers, marketers, and others with a passion for UX were treated to talks from some of the best in the business when they connected online for UXNZ Mini Con on November 12th. We introduce the 5 speakers of the day and highlight what they had to say.
Andrew Millar is a digital designer by trade and ardent UX advocate by day, as Head of Design at Optimal Workshop. We talk to him about the design challenge of keeping it human in the face of voice-enabled technologies that have created the likes of Siri and Alexa.
Want to do great user research? Maybe you already have tons of quantitative research done through testing, surveys and checking. Data galore! Now you really want to get under the skin of your users, understand the why behind their decisions.