Simply put, ResearchOps is about making sure your research operations are robust, thought through and managed. Having systems and processes around your UX research and your team keep everyone (and everything) organized. Making user research projects quicker to get started and more streamlined to run. And robust sharing, socializing, and knowledge storage means that everyone... View Article
Tips for conducting research, collaborating with other teams and getting input from stakeholders.
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Want to make your investment in UX research go further? If you’re feeling the heat from shrinking resources or budgets but know the value of UX research, sharing the ‘research love’ might be a good approach. Bring your stakeholders into the research fold by involving them in all or part of the process. Don’t just... View Article
A natural response to a downturn is to contract. To remove ‘excess’ to become streamlined. Whilst this is an understandable and natural response to a reduction in revenue, bookings, or orders, it could be a little counter-intuitive. Marketing and research budgets are often reduced as part of saving money and resource in hard times. Still,... View Article
Knowing and understanding why and how your users use your product is invaluable for getting to the nitty gritty of usability. Delving deep with probing questions into motivation or skimming over looking for issues can equally be informative. Put super simply, usability testing literally is testing how usable your product is for your users. If... View Article
The only tool you need to power your entire qualitative research workflow is here. We’re excited to announce the new and improved Reframer is now live for all customers! What is qualitative research? It’s an integral part of any research journey. Think: customer or stakeholder interviews, prototype testing, A/B testing, moderated interviews, and open-ended questions.... View Article
Many organizations are aware that staying relevant essential for their success. This can mean a lot of things to different organizations. What it often means is coming up with plenty of new, innovative ideas and products to keep pace with the demands and needs of the marketplace. It also means keeping up with the expectations... View Article
In-person moderated user testing is a valuable part of any research project. Meaning you can see first-hand how your users interact with your prototypes and products. But in-person isn’t always a viable option. What to do if your project needs user testing but it’s just not possible to get in front of your users personally? ... View Article
Here are some thoughts on developing intranet information architectures using the Top Tasks methodology.
Return on investment (ROI) is often the term on everyone’s lips when starting a big project or even when reviewing a website. It’s especially popular with those that hold the purse strings. As UX researchers it is important to consider the ROI of the work we do and understand how to measure this. We’ve lined... View Article
User research is key to discovering the inner workings of your users’ minds – their emotional, organizational, informative needs and desires. These are all super important to creating a user experience that is intuitive and meeting your users’ needs in a way that means they feel loved, cared for and considered. All the deep understanding... View Article