Tips for conducting research, collaborating with other teams and getting input from stakeholders.
User researchers, writers, designers, marketers, and others with a passion for UX were treated to talks from some of the best in the business when they connected online for UXNZ Mini Con on November 12th. We introduce the 5 speakers of the day and highlight what they had to say.
Andrew Millar is a digital designer by trade and ardent UX advocate by day, as Head of Design at Optimal Workshop. We talk to him about the design challenge of keeping it human in the face of voice-enabled technologies that have created the likes of Siri and Alexa.
Want to do great user research? Maybe you already have tons of quantitative research done through testing, surveys and checking. Data galore! Now you really want to get under the skin of your users, understand the why behind their decisions.
Qualitative user research is about exploration. Exploration is about the journey, not only the destination (or outcome). Gaining information and insights about your users through interviews, usability testing, contextual, observations and diary entries.
Mixed methods research is the biggest trending research area of 2021. Why should you be using mixed methods research? And how?
Running user research needn’t be time consuming or confusing. With the right tools user research can provide quick data driven insights to inform better products.
Regardless of how you end up tackling your market research, applying the agile principles can have a powerful influence over your approach
Getting stakeholders aligned and engaged with your research is rarely easy. In fact, it’s often one of the hardest parts of being a user researcher.
You’ve collated your data and insights. Now, it’s time to take the next step: presenting your findings back to your stakeholders.
Discovery research helps you to gather a range of insights about the opportunities in front of you and better define exactly what problem you need to solve.