It can often seem like UX is the end game, that we finally have a term that encompasses and explains the work that we do – accurately. That might not be the case.
The latest in Research Month
The Age of the Customer is here. In every industry across the globe, UX professionals now dictate the terms, placing customers at the heart of every design decision.
Getting stakeholders aligned and engaged with your research is rarely easy. In fact, it’s often one of the hardest parts of being a user researcher.
You’ve collated your data and insights. Now, it’s time to take the next step: presenting your findings back to your stakeholders.
Discovery research helps you to gather a range of insights about the opportunities in front of you and better define exactly what problem you need to solve.
After you’ve run a discovery project, you and your team will have a much more comprehensive understanding of the problem you’re trying to solve.
In this article, we answer some of the most common questions about online card sorting – the research method that OptimalSort uses.
In the field of user research, few methods surpass card sorting for figuring out how your users understand and categorize information.