Reframer

Reframer is a qualitative notetaking tool that helps you store, makes sense of and organize your observations (and your colleagues’) in one place.

The latest in Reframer

Live training: How to win at qualitative analysis with Reframer

In our latest live training session product experts, Pete and Caitlin, take us on a deep dive into the new and improved qualitative analysis tool Reframer. The session is loaded with tips and demo’s on how to save time and streamline your qualitative research all within one tool.  They also discuss best practices for setting... View Article

1 min read
The only qualitative research tool you need is here

The only tool you need to power your entire qualitative research workflow is here. We’re excited to announce the new and improved Reframer is now live for all customers! What is qualitative research? It’s an integral part of any research journey. Think: customer or stakeholder interviews, prototype testing, A/B testing, moderated interviews, and open-ended questions.... View Article

4 min read
Reframer v2: Your qualitative research journey in one single platform

Over the past year, we’ve been busy getting ready to bring Reframer v2 out of beta. After implementing a ton of feedback from our superb beta users and plenty of usability testing, the day has finally arrived. It’s time to say bye-bye beta! What is Reframer v2 beta? Reframer v2 is a connected, collaborative and... View Article

3 min read
Reframer v2 beta affinity map
Introducing Reframer v2 beta

Please note: This tool is a work in progress and isn’t yet available to all Optimal Workshop customers. If you’d like to opt in to the beta, pop down to the bottom of this article to find out more. The ability to collect robust and trustworthy qualitative analysis is a must for any team who... View Article

4 min read
Usability testing with Optimal Workshop
Usability testing with Optimal Workshop

Completing tasks is a common way of performing usability testing, so we’ve added new functionality to our qualitative research tool, Reframer, to support tasks.

3 min read
17 creative ways to use our tools
17 creative ways to use our tools

People use our tools to find out where users get lost and create better experiences every day. Here are 17 other ways to use our tools creatively.

6 min read
6 tips for making the most of Reframer

Qualitative research is tough. That’s why we developed Reframer to make the process easier. Here are 6 tips to help you get the most of this powerful tool.

8 min read