Mixed methods research in 2021
Mixed methods research is the biggest trending research area of 2021. Why should you be using mixed methods research? And how?
Quantitative research
Quantitative research is about measurement. It focuses on gathering data and then turning this data into usable statistics.
The latest in Quantitative research
How to create a UX research plan
Having a detailed UX research plan helps you keep your overarching research goals in mind as you work through the logistics of a research project.
5 common mistakes we have all made with screening questions
Ace from Askable details 5 of the most common mistakes made when writing screening questions. Oh, and how to avoid them of course.
5 reasons to consider unmoderated user testing
In-person user testing is an important part of any research project - but what are you supposed to do when it’s not an option?
3 ways you can combine OptimalSort and Chalkmark in your design process
OptimalSort and Chalkmark are two of our wonderful design partners in crime, but did you also know that they work really well with each other?
The ultimate IA reading list
We’ve compiled an extensive directory where you can find authoritative content from information architects all over the world.
How we created a new Optimal Workshop blog
We’ve just redesigned and relaunched the Optimal Workshop blog. Here’s a little bit about how (and why) we did it.
New feature for Questions: Logic
We’ve just added an exciting new feature to Questions – survey logic. Learn what it is, why it’s useful and how we implemented it.
A beginner’s guide to qualitative and quantitative research
In the field of user research, every method is either qualitative, quantitative, and there can oftern be some confusion around when to use what methods. Learn more about when and why you'd want to use qualitative or quantitative research methods.
What is mixed methods research?
Let's dive into the what and why of mixed methods research and cover a few examples of the approach.