Mixed methods research is the biggest trending research area of 2021. Why should you be using mixed methods research? And how?
Quantitative research is about measurement. It focuses on gathering data and then turning this data into usable statistics.
The latest in Quantitative research
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In the field of user research, every method is either qualitative, quantitative, and there can oftern be some confusion around when to use what methods. Learn more about when and why you'd want to use qualitative or quantitative research methods.
Let's dive into the what and why of mixed methods research and cover a few examples of the approach.