OptimalSort and Chalkmark are two of our wonderful design partners in crime, but did you also know that they work really well with each other?
Quantitative research is about measurement. It focuses on gathering data and then turning this data into usable statistics.
The latest in Quantitative research
We’ve compiled an extensive directory where you can find authoritative content from information architects all over the world.
We’ve just redesigned and relaunched the Optimal Workshop blog. Here’s a little bit about how (and why) we did it.
We’ve just added an exciting new feature to Questions – survey logic. Learn what it is, why it’s useful and how we implemented it.
Having detailed UX research plan helps you keep your overarching research goals in mind as you work through the logistics of a research project.
In the field of user research, every method is either qualitative, quantitative – or both.
Let's dive into the what and why of mixed methods research and cover a few examples of the approach.
Here's a video of some of our book recommendations on the quantitative analysis of user tests.