Product updates

Read about updates to Optimal Workshop products.

The latest in Product updates

The only qualitative research tool you need is here

The only tool you need to power your entire qualitative research workflow is here. We’re excited to announce the new and improved Reframer is now live for all customers! What is qualitative research? It’s an integral part of any research journey. Think: customer or stakeholder interviews, prototype testing, A/B testing, moderated interviews, and open-ended questions.... View Article

4 min read
Compare task results in Treejack

We’ve added a new comparison feature to Treejack that allows you to compare two tasks from two different tree tests without even having to leave the results page.

2 min read
Reframer v2: Your qualitative research journey in one single platform

Over the past year, we’ve been busy getting ready to bring Reframer v2 out of beta. After implementing a ton of feedback from our superb beta users and plenty of usability testing, the day has finally arrived. It’s time to say bye-bye beta! What is Reframer v2 beta? Reframer v2 is a connected, collaborative and... View Article

3 min read
Usability testing with Optimal Workshop

Completing tasks is a common way of performing usability testing, so we’ve added new functionality to our qualitative research tool, Reframer, to support tasks.

3 min read
Say hello to our new Studies page

We’ve just overhauled the Studies page – the nexus of your user research. Let’s take a look at all of the new features and changes.

3 min read
New feature for Questions: Logic

We’ve just added an exciting new feature to Questions – survey logic. Learn what it is, why it’s useful and how we implemented it.

5 min read