Our exciting new feature, segments, saves time by allowing you to create and save groups of participant responses based on various filters. Think of it as your magic wand to effortlessly organize and scrutinize the wealth of data and insight you collect in your studies. Even more exciting is that the segments are available in... View Article
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The latest in Product updates
We’re excited to announce our first six project templates are now available in Optimal Workshop! We understand that not everyone knows where to start with customer research, so these ready-made templates have been created with UX industry experts to give you the confidence to quickly launch studies and get the results you need to make... View Article
The only tool you need to power your entire qualitative research workflow is here. We’re excited to announce the new and improved Reframer is now live for all customers! What is qualitative research? It’s an integral part of any research journey. Think: customer or stakeholder interviews, prototype testing, A/B testing, moderated interviews, and open-ended questions.... View Article
When it comes to supporting your quantitative and qualitative user research, we’re always looking for ways to make your in-app experience smoother and easier. From automating receipts through to more intuitive filtering, take a look at what we’ve released or improved over the past month. Guest notetakers can now use tags in Reframer Share the... View Article
We’ve added a new comparison feature to Treejack that allows you to compare two tasks from two different tree tests without even having to leave the results page.
Over the past year, we’ve been busy getting ready to bring Reframer v2 out of beta. After implementing a ton of feedback from our superb beta users and plenty of usability testing, the day has finally arrived. It’s time to say bye-bye beta! What is Reframer v2 beta? Reframer v2 is a connected, collaborative and... View Article
Please note: This tool is a work in progress and isn’t yet available to all Optimal Workshop customers. If you’d like to opt in to the beta, pop down to the bottom of this article to find out more. The ability to collect robust and trustworthy qualitative analysis is a must for any team who... View Article
We’ve launched two new question types to make your research more robust and versatile – matrix and ranking questions.
Completing tasks is a common way of performing usability testing, so we’ve added new functionality to our qualitative research tool, Reframer, to support tasks.
We’ve just added an exciting new feature. You can now share pre- and post-study questionnaire results from 4 of the Optimal Workshop tools.