I started at Optimal Workshop as CEO over a decade ago and in that time I have seen this company grow from humble beginnings in Wellington, into a globally recognized leader in the UX tools industry, with hundreds of thousands of users from some of the world’s most recognized brands. I am proud to have... View Article
Optimal Workshop, a leading provider of User Research and Information Architecture tools, is pleased to announce the appointment of Anne Ting to its board of directors. Ting, who is currently the Chief Design Officer at Totango, brings a wealth of expertise in design and user experience to the Optimal Workshop team. “We’re so excited to... View Article
There are over 5000 certified B Corporations around the world, including new recruit, New Zealand based SaaS company, Optimal Workshop. The ‘B’ in B Corp actually stands for ‘beneficial’, to reflect the founding vision behind the movement: ‘make business a force for good’. B Corp seeks to help companies balance purpose and profit, while... View Article
When it comes to supporting your quantitative and qualitative user research, we’re always looking for ways to make your in-app experience smoother and easier. From automating receipts through to more intuitive filtering, take a look at what we’ve released or improved over the past month. Guest notetakers can now use tags in Reframer Share the... View Article
Some of the team at Optimal Workshop HQ, Wellington, NZ
From left: Andrew Mayfield(CEO), Ben O’Grady(CFO), Seth Strumph(CTO), Meiken Bassant(COO) FEB 8TH, 2022, WELLINGTON NZ: Optimal Workshop, a world leader in information architecture (IA) and digital user experience software, today announced a NZ$10 million investment by New Zealand private equity firm, Pioneer Capital. It’s the first investment for Optimal Workshop, a New Zealand company with... View Article
The outbreak of COVID-19 meant Optimal Workshop had to go full time remote when New Zealand went into a mandatory 4-week lockdown. Read how we did it.
Remote working is a skill, so we've put together this comprehensive guide to share how we work (and research) remotely here at Optimal Workshop.
Today we’re launching a new look for Optimal Workshop. Here, we’ll share why we made this change and where you’re going to see the biggest changes.
CEO of Optimal Workshop Andrew Mayfield catches us up on everything that's been going on in 2019.